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Sony products in cafes plan to increase to 240 partner stores by the end of this year

Published: 2026-07-13 Author: World Gafei

Last Updated: 2026/07/13, EarSight, located on the university road, is a famous coffee headphone store in Shanghai, with more than 30 co-brands such as Sennheiser, Sony, AKG, KOSS and so on. EarSight according to the results of a survey conducted by GfK Japan, domestic sales of high-resolution audio devices in Japan increased by 50% in 2015 compared with the previous year, and the number of supported mobile phone models increased.

EarSight, located on the university road, is a famous "coffee headphone store" in Shanghai, with more than 30 co-brands such as Sennheiser, Sony, AKG, KOSS and so on.

EarSight

According to a survey by GfK Japan, domestic sales of high-resolution audio devices in Japan increased by 50% in 2015 compared with the previous year, and the number of supported mobile phones increased by 2.4 times. The customer layer is also expanded from middle-aged male "music enthusiasts" to young people and women.

In response to the also expanding Chinese market, Sony set up vending machines in Shanghai's subway in 2015 and asked Yang Yang to endorse it. It is said that the 1.8-meter-high vending machine can achieve idol-computer interaction through face recognition.

However, from the actual response, "Sony Dafa" in the rapid movement of people in the subway station is quite difficult to do.

According to the 2015 results released in April, Sony turned a profit, but its revenue fell 1.3% from a year earlier. The gaming business remains Sony's main source of revenue, but the continued decline in mobile phones and computers still makes Sony's performance fall short of market expectations. Sony must find more new market breakthroughs outside the gaming and entertainment business.

According to the plan, Sony also hopes to cooperate with clothing stores in shopping malls to promote models to wear h.ear, so as to further increase the popularity of h.ear headphones in the Chinese market.

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