Sony products in cafes plan to increase to 240 partner stores by the end of this year
EarSight, located on the university road, is a famous "coffee headphone store" in Shanghai, with more than 30 co-brands such as Sennheiser, Sony, AKG, KOSS and so on.
EarSight
According to a survey by GfK Japan, domestic sales of high-resolution audio devices in Japan increased by 50% in 2015 compared with the previous year, and the number of supported mobile phones increased by 2.4 times. The customer layer is also expanded from middle-aged male "music enthusiasts" to young people and women.
In response to the also expanding Chinese market, Sony set up vending machines in Shanghai's subway in 2015 and asked Yang Yang to endorse it. It is said that the 1.8-meter-high vending machine can achieve idol-computer interaction through face recognition.
However, from the actual response, "Sony Dafa" in the rapid movement of people in the subway station is quite difficult to do.
According to the 2015 results released in April, Sony turned a profit, but its revenue fell 1.3% from a year earlier. The gaming business remains Sony's main source of revenue, but the continued decline in mobile phones and computers still makes Sony's performance fall short of market expectations. Sony must find more new market breakthroughs outside the gaming and entertainment business.
According to the plan, Sony also hopes to cooperate with clothing stores in shopping malls to promote models to wear h.ear, so as to further increase the popularity of h.ear headphones in the Chinese market.
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La Chabel invests $3.75 million in coffee brand Segafredo
Founded in 1998, Shanghai La Chabel clothing Co., Ltd. (referred to as La Chabel or the company) is a fast-growing multi-brand fashion group in China, engaged in design, brand promotion and sales of clothing products, mainly engaged in mass women's casual clothing. The company is committed to passing 10 existing brands (La Chapelle, Puella, UlifeStyle, 7m, Candies, La Ba)
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Taiwan's boutique coffee beans Chiayi County won 13 awards
In 1985, the evaluation of Taiwan's high-quality coffee beans was held in Nantou a few days ago. Chiayi County won a total of 13 awards among the 20 winners of the standard washing group and other treatment groups, which can be said to be the biggest winner. The Chiayi county government said today that the evaluation competition of Taiwan's domestic high-quality coffee beans is subsidized by the Agriculture and Food Administration of the Agricultural Committee of the Executive Yuan and handled by counties and cities in turn. This year, it moved to Nantou County.
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