Coffee is so versatile that Moleskine, who sells books, has also opened a coffee shop.
We've just talked about how popular fashion brands are to open a restaurant or coffee shop under their own signs, and Italian notebook brand Moleskine has taken a big step in that direction-its first cafe of the same name recently opened at Geneva Airport in Switzerland.
Like most brands that open cafes across the border, Moleskine's business move is essentially a brand license. It works with Caviar House Airport Premium, the airport accommodation company of the high-end restaurant chain Caviar House & Prunier, which is responsible for the food supply and service of the cafe, while it is only responsible for the sales of products owned by the brand in the cafe and the presentation of brand content, such as exhibitions, space layout, and so on.
"We are excited about the partnership with Caviar House & Prunier, whose industry-leading experience can help us extend Moleskine's retail concept to an area we have never covered before." "I think the brand concept advocated by Moleskine is a perfect match with a cultural social space like a cafe," Moleskine CEO Arrigo Berni said in an investor relations statement.
Berni said that the perfect match is not just words, Moleskine has also made a lot of efforts to magnify this "perfect match", in order to consolidate and further expand the fan base. Recently, for example, a large-scale painting by artist Michele Tranquillini is on display at the Geneva airport store. The artist is good at drawing travel diaries and maps on Moleskine notebooks.
Michele Tranquillini's previous posters for the upcoming Moleskine Cafe
At the same time, coffee cups and store commemorative seals are also used skillfully. The coffee cup is decorated by Carlo Stanga, the author of I am Milan, a picture book published by Moleskine, while the commemorative medallion is also carefully designed, with both the Moleskine brand logo and the characteristics of local stores, and can be knocked on tourists' Moleskine books for collection and commemorative purposes.
Finally, share the business information of the store. If you have a chance to catch a plane in Geneva, Switzerland, you might as well go to the international second floor and have a look. You have a chance to buy a cup of coffee from Moleskine from 4:30 to 10:00 in the evening.
- Prev
There is a little thing on the Starbucks menu. Will you be able to enjoy your coffee in the future? From this year
Starting from September 29 this year, the calorie number of all drinks sold in Starbucks Canada will be clearly marked on the in-store menu board, including various small / medium / large drinks, even with milk, cream and other condiments. Calorie count will be listed. At the same time, starting from November 2, all food sold in the store will be filled with corresponding calorie units. This is to drink Starbuck.
- Next
The company wants to sell customized travel products in 100 cafes across the country
With the popularity of customized travel, the travel customization company World Bond plans to cooperate with coffee shops and plans to expand its nationwide cooperation to 100 in the next three years to display and sell customized travel products in coffee shops. On December 16th, World Bond | Red Card Cafe opened, showing the improved space of World Bond Travel Network's partner Red Card Coffee in Blue Harbor.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?