The company wants to sell customized travel products in 100 cafes across the country

With the popularity of customized travel, the travel customization company World Bond plans to cooperate with coffee shops and plans to expand its nationwide cooperation to 100 in the next three years to display and sell customized travel products in coffee shops.

On December 16, the "World Bond | Red Card" Cafe opened, showing the improved space of Red Card Coffee, the partner of World Bond Travel Network located in Blue Harbor.

The interface news saw that the activity area on the second floor was flanked by travel books, a row of long tables with computers printed with the words "World Bond" and TV screens on the walls. People who come to the cafe can use World Bond's helpers to book their itinerary on their computers, TV screens or their mobile phones, or consult with the hotel's travel consultant.

In this regard, Zhang Pinghe, chairman and CEO of World Bond Travel Network, believes that there is a great overlap between coffee consumers and travel customized consumers, and the coffee shop can become the offline platform of the world. Zhang Pinghe told Interface News that in the next three years, World Bond plans to open 100 cafes in the form of self-management or co-operation, covering all countries.

The World Bond Travel Network, founded in 2012, started to provide online sales of super free travel products for outbound travel. After two years of development, it has accumulated a large number of travel talent and tourism products. Engaged in outbound individual travel customization service since mid-2014, selected travelers plan itineraries for customers and customize travel routes that meet customer needs. At present, there are a total of 2000 travelers around the world.

In October, World Bond just received a $10 million investment from Sina, which led tens of millions of dollars to participate in World Bond's round B financing in October last year.

According to the data, 1 trillion yuan will be added to the outbound travel market in the next seven years, while China's middle class will reach 650 million in the future. " Zhang Pinghe said. Many outbound tourists are not familiar with the foreign environment and exit process, so customized travel has become a starting point.

Customized tourism can not only meet the personalized needs of tourists, but also save the tedious process of applying for visas, finding routes, booking hotels and so on. "at present, what white-collar workers need most is time." Zhang Pinghe said to the interface news analysis.

For tourism enterprises, customized travel is more profitable than traditional travel products. Wei Changren, CEO of Jinxiang.com, told Interface News that at present, the profit of customized travel is 5 to 10 percentage points higher than that of ordinary travel products, especially for high-end customized products.

"at present, customized travel is in its infancy and complements group tours and individual trips. In the future, the number of well-off families will exceed 10 million, and the annual household spending on tourism will exceed 100000, so this may be a trillion yuan market space. " Jia Jianqiang, a six-person tour who is also engaged in customized travel, told the interface news.

More and more customized travel companies are emerging in China's tourism market. The World Bond Travel Network plans the itinerary for customers through the strict selection of travelers, which requires them to have rich outbound experience, be able to produce high-quality content and have a sense of service. In the assessment of travelers, user satisfaction is one of the important indicators.

At the same time, World Bond uses technology to provide travelers with tools to help optimize and verify misinformation in itinerary planning. This is one of the types of customized tourism enterprises, with the help of P2P talent customization and provide technical assistance, similar but relatively small-scale companies such as not with the group, guide cat and so on.

In addition, there are also enterprises that automatically produce tourism customized products through technology, such as Miaji Travel and Brahra Travel. By selecting their preferences, destination, expected price, number of tourists and so on in the software, users finally get the calculated travel route products and pay with one click.

In addition, traditional OTA and travel companies are also launching customized travel services, such as Ctrip's Swan Yat Tour brand, such as Caesar and Zhongxin's customized travel services.

Zhang Pinghe, CEO of World Bond Travel Network, said that World Bond currently plans to produce 150 to 300 customized travel itineraries every day, which has seen a tenfold increase in turnover in the past year. He believes that the invisible rigid demand for customized travel will explode in the future. "this year and next year are our periods of rapid growth." He said.