The first COSTA Coffee Coffee Festival is made by zero distance experience.

Made by Xin Yi| For 45 years, COSTA has been insisting on handmade coffee, pouring the enthusiasm and spirit of craftsman Handcraft into every cup of coffee. Behind this constant brand obsession is the insistence of COSTA baristas who regard coffee making as artistic creation. With hands to heart, because of their intentions, coffee is no longer an industrialized assembly line product in the Internet age, but a cup of temperature, full of heart of life art.

This year COSTA will hold the first COSTA Craft Coffee Festival, so that more like-minded friends have the opportunity to experience the charm of Xinyi up close. COSTA's annual Barista Of the Year (B.O.Y.) competition will be held at the event site. In the finals of China, the top 8 coffee masters from all over the country will compete on the spot to show their exquisite handmade coffee skills for the final championship title. In addition, this China Finals will bring different surprises. In addition to the exciting Global Barista Competition, it will also bring the first COSTA China Flower Competition, presenting coffee taste and visual skills to the event site.

At the same time, COSTA Craft Coffee Festival also unites other handmade brands that also create products with enthusiasm and obsession. As a partner of this event, COSTA brings consumers a sharing and experience activity about handmade coffee and handmade lifestyle, celebrating and conveying our common spirit and philosophy with a unique Craft Coffee Festival.

On October 15, COSTA invites you to experience "COSTA Craft Coffee Festival" at Jing 'an Kerry Center, taste handmade coffee and handmade music, and work with the "craftsmen" on site!

Spread the spirit of heart art and experience the beauty of different crafts

This time, COSTA united Zowoo crops, an independent woodworking workshop in Shanghai, and a paper language workshop dedicated to developing the charm of handmade paper culture, bringing wooden handicraft workshop and paper handicraft workshop respectively. Consumers can sign up on the spot and make an appointment to participate in interested hand-made courses, so that you can taste the aroma of coffee, but also experience the fun of craft making together, and work with craftsmen.

In addition to being able to personally experience the charm of hand-made coffee, you can feel the exquisite craftsmanship of COSTA coffee masters on the spot, and understand the stubbornness and "stupidity" behind each hand-made coffee maker. From COSTA's artisanal coffee workshops, to the coffee flavor room of Monin, the well-known high-quality syrup producer, and the coffee academy brought by Jas Caffe, the most professional coffee system operator, this time, you will feel the strong heart behind a cup of coffee, and you can also taste COSTA's five craft classic coffees for free.

Who is the next best coffee master in China?

The eight baristas who appeared this time came from all over the world. They went through the selection in the store and in the region and finally stood on the stage of the finals, relying not only on extraordinary talent, but also on persistence and persistence. Among them, there are coffee masters who are still enthusiastic for three times in B.O.Y., and talented students who have joined COSTA for only five months; There are northern players who yearn for freedom and determination to make coffee, and there are southern players who love life and long to wake up taste buds with coffee; There are brain-hole wizards who make western coffee into Chinese Zen, and there are hardworking young people who work hard; There are sweet girls with skills and beauty, and handsome boys with unparalleled skills and creativity. They will compete for the championship spot in China through speed competition, creative competition and core coffee competition. The final winner will represent China and fly to London, England, to compete with COSTA baristas from all over the world for the global championship. Come to the craft festival site, learn more about their heart story, witness the birth of the next best coffee maker in China!

The first Chinese flower contest presents the most wonderful flower contest

After the first round of internal evaluation and the second round of online voting, COSTA China's first flower pulling competition produced three strongest flower pulling works with both creativity and skill. Three of COSTA's top flower pulling masters will also appear at the B.O.Y. Finals, restoring the works in the American video and telling their inspiration sources. Finally, the on-site professional judges judge according to both technical and creative aspects, thus deciding the champion works. This will be the highest level of flower pulling competition, consumers can watch closely on the spot how COSTA's flower pulling masters use the power of their wrists to perform magical magic, changing exquisite and creative patterns on the "coffee canvas".

In addition, there are drummer bands composed of young people who love percussion music, free coffee and gifts waiting for you. A craft coffee festival, witness the birth of the next Chinese coffee master, experience the fun of a number of workshops, what are you still hesitating about, hurry up and ask your friends to come to the scene. Best value weekend party at COSTA Craft Coffee Festival

COSTA Brand Introduction

The story of COSTA begins in 1971 on Old Paradise Street in London, when two brothers Bruno and Sergio Costa from Italy, with a passion for irresistible coffee, created COSTA's signature Mocha Italian blend and opened their first coffee shop in central London. They combine Arabica and Roberto coffee beans, all from Rainforest Alliance certified plantations, selected from the TOP 1% to meet COSTA standards, and slowly roasted to retain their attractive aroma and oils.

Today, every carefully blended Mocha Italian coffee bean is tasted by our COSTA coffee master Gennaro Pelliccia and delivered to more than 3,000 stores worldwide. Every gorgeous turn from coffee beans to coffee in the cup has been handcrafted by our baristas to show our passion for coffee and our initial heart.

For more than 40 years, COSTA stores around the world have continued to follow this most correct, not the fastest, production method. Whether you're in London or Paris, Shanghai or Singapore, we welcome you to the UK's most popular coffee shop. Enjoy delicious snacks and coffee in our unique store and spend quality time with us.

In order to inspire COSTA baristas around the world to present better coffee and service, COSTA holds the Barista Of the Year (B.O.Y.) competition worldwide every year. Whether you are a COSTA coffee master or a part-time barista, as long as you have "pride, enthusiasm and personality", you have the opportunity to show your superb coffee skills on this professional platform. The winners of the China Finals will fly to the UK headquarters to compete with baristas from all over the world for the global championship of COSTA Barista Competition.

"Pride, Passion, Personality" has always been the standard COSTA B.O.Y. seeks. Baristas make as many cups as possible in line with COSTA espresso standards as quickly as possible under the premise of ensuring brand quality; demonstrate enthusiasm for coffee through excellent coffee knowledge and understanding of coffee, confidently say coffee journey, have an eager attitude towards coffee and can exert coffee knowledge beyond the training manual; Being able to confidently represent the brand, having excellent communication skills, meeting the specific standards of brand image... COSTA B.O.Y. Competition strives not only to make coffee masters, but also to represent the brand image of coffee creators.

Coffee is undoubtedly the core of COSTA, and good coffee can only be delivered to customers through the hands of baristas. B.O.Y. Competition is an inclusive and open platform, which is the cradle of discovering and cultivating more excellent baristas, and at the same time continuously inherits the British classics of COSTA. Each COSTA barista is unique, not only as an expert in making quality coffee with speed and precision, but also as an individual who brings talent and creativity to every cup of coffee. Nowhere else but COSTA can offer such irresistible coffee and quick service that makes customers smile. Through each annual Coffee Quality Master competition, we continue to transform our attentive service and coffee experience from excellent to excellent!