Post-80s boys give up their high annual salary to run cafes and sell "ideas" to make money.

With the assistance of the opening guidance department of Putuo District Employment Promotion Center, Lu Liren successfully applied for policies such as start-up subsidies, micro-loans and start-up expenses. At the end of November 2013, the cafe opened.

Ideas are more "valuable".

Like many new shops, the lack of popularity was once a problem for Lu Liren. He and his companions went around to "sweep the building" to hand out leaflets, and they were often stopped outside the door.

How to make your cafe look different? The tumultuous Lu Liren is looking for a breakthrough. An occasional attempt triggered his inspiration for innovation. Once, the comprehensive party committee of Changshou Road Street approached him, hoping to hold a speech contest with the help of his venue. Although there are only 20 or 30 people in size, his conscientiousness and responsibility left a good impression. Under the recommendation of the street, Putuo District Youth League Committee knew that there was such a hard-working guy. "it doesn't matter if there is a lack of resources. the League and District Committee can help you build a platform and open up the market." The words of the head of the Youth League and district committee were of great help to Lu Liren. The World Cup was held in June 2014, and nearly 100 people signed up for the "Football Night" event of "612 Planet" through the Youth Putuo, an official of the Youth League and District Committee.

Having several successful experiences and seeing the demand of the market, Lu Liren moved the idea of transforming the "cafe." he decided that "612 Planet" not only sells coffee, but also sells "ideas." with the help of the platform of the cafe, we provide "one-stop service" for more units. "from event planning, copywriting, on-site process design to post-video production and gift preparation, as long as we set the theme, we do other things."

The circle of friends is very popular.

As an only child, Lu Liren feels the desire of young people to make friends. Now, after more than half a year of polishing, the "baking circle" is becoming more and more popular among young people in Putuo District. Some parents hold parent-child activities and find Lu Liren to help plan. In order to expand his contacts, Lu Liren took the initiative to join the Putuo District Youth Federation, the Federation of Industry and Commerce, and the Entrepreneurship Association, and also found the common confusion of entrepreneurial partners. As a result, Lu Liren planned a communication meeting on "helping mass entrepreneurship" in Putuo District, inviting more than 70 "minimally innovative seedlings" in the district to discuss the confusion with the heads of government departments and entrepreneurial predecessors. Different from the traditional way of "listening to lectures", at this exchange meeting, there were no superior speakers, but stories were exchanged for stories, heart to heart, and the participants returned with pleasure.

At the end of 2014, a bigger opportunity came to Planet 612. According to the plan of the Communist Youth League Municipal Committee, by the end of 2015, about 500 youth centers will be built in the city, providing young people with cultural learning, sports fitness, leisure and entertainment, marriage and friendship, voluntary public welfare, entrepreneurship and employment and other services. Planet 612 became one of the first six "youth centers" in Putuo District and the only "out-of-system" youth center in the region, and was inspected by the leaders of the Communist Youth League Central Committee in March this year.

Cherish every experience

With the growing popularity of cafes and the reputation of the "youth center", Lu Liren began a new struggle. He registered and established the "Putuo District Qingchuang Social Service Center" community organization, hoping to introduce the "Entrepreneurship through Train" to more peers and share his gains and losses with more entrepreneurial partners.

From the financial cross-border to the leisure industry, some friends think that Lu Liren has done a business that has nothing to do with the past, is it overqualified? Lu Liren is very calm: "if there is growth every day, then every experience will show his value one day." In the past, when I did credit business, I honed my ability to deal with people; for projects worth more than NT $1 billion, they honed their ability to judge things and coordinate projects as a whole.

He admitted that Planet 612 can only make ends meet, but he is in no hurry. "at the beginning of starting a business, you must not put making money in the first place, think clearly about the direction, and do something that is really meaningful to society." Reporter Lu Zihua