Do you know how much coffee Starbucks can save with a drink with ice or milk foam?
But Starbucks has a different view. See the three black lines in the picture above? Starbucks official said that the three black lines on the beverage cup are the reference lines for them to add drinks. Like iced coffee, they usually add ice to the third black line. However, the head of Starbucks also felt hurt, and consumers were not complaining about the taste and quality of the drink. If consumers are not satisfied, they are willing to make a new drink.
Both sides have their own opinions, what does the judge think? The judge felt that primary school students knew to fill the same cup, and if ice was added to the liquid, the volume of the liquid would certainly be reduced. Obviously, when Starbucks cups are not cheated, a rational consumer can understand that ice drinks must contain a certain amount of liquid and a certain amount of ice, rather than feeling cheated by adding ice.
So, in the end of this case, the court dismissed the case and Starbucks won. This makes some foreign media unhappy, isn't it obvious to encourage the act of adding ice and cutting materials in law? However, some media believe that consumers are asking for trouble in this matter.
However, the editor noticed that this is not the first case in which Starbucks has accused them of cutting corners. In addition to customers complaining about the low content of ice drinks, consumers have discovered the small ways in Starbucks lattes! Earlier, two Californians sued Starbucks for insufficient lattes. The editor is also curious, how does Starbucks do it?
Some consumers analyzed that the cup containing the latte was too small. Like the Grande cup, Starbucks claims to hold 16 liquid ounces (448ml) of drinks. But in fact, according to Starbucks coffee standards, milk bubbles are added 1 inch (25.4 mm) from the mouth of the cup. As a result, everyone gets a latte that doesn't weigh as much as the drink list says. According to related measurements, a large latte, with the cover of foam, Starbucks can hold nearly 25% less coffee.
What would you do if you wanted to order an iced drink or a latte at Starbucks? The editor will say, I'd like an ice drink, no ice, and pack me another glass of ice, please. If it is a latte, the editor should bring his own cup obediently. Would it be better to use an open cup?
According to court records, Formosa believed that Starbucks' iced drink was suspected of cutting corners. An oversized cup of drink claimed to have 24 fluid ounces (about 672 milliliters) in the advertisement, but only 14 fluid ounces (about 392 milliliters) were detected after deicing. In other words, Starbucks can save nearly half the cost of coffee by adding ice! This upset Fulusa. I bought a drink, asked for a liquid, and the ice was not a liquid, and the actual amount of the drink with ice became half of what was advertised. Isn't this a naked fraud?
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From the beverage characteristic project, this paper analyzes how to achieve the details of the brand in the coffee franchise.
All in all, the brand coffee franchise adheres to the focused attitude of Excelsior, making consumers more comfortable choices, starting from the details to enhance customer viscosity. Long-term consistent quality improvement and real work style have achieved the core competitiveness of brand coffee in the coffee industry. In the process of winning a good reputation, a new store should explore a set of feasible management alone.
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China WBC Previous Judges-2016 WBC Coffee Contest Time Registration Method Introduction
(1) Espresso part From the rating table, we can see that the scores are basically only about average. In fact, during the pre-game practice time, we were secretly worried every time we drank ESPRESSO. It may be mainly due to the long-distance flight, which causes the coffee to lose a large part of its original flavor, which may also be caused by the local humidity environment. to scoring
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