From the beverage characteristic project, this paper analyzes how to achieve the details of the brand in the coffee franchise.

All in all, the brand coffee franchise adheres to the focused attitude of Excelsior, making consumers more comfortable choices, starting from the details to enhance customer viscosity. Long-term consistent quality improvement, and real work style, achieved the core competitiveness of brand coffee in the coffee industry, the process of winning a good reputation of a new store to explore a set of feasible management methods alone, it often takes a long time, perhaps before this set of management methods mature, the store can not be maintained because of more detours. But if an investor joins the chain headquarters, he doesn't have to start from scratch, and although he has no expertise and management experience, he can get immediate training in management skills, know-how and business knowledge. And these experiences have been proved to be effective by the headquarters after many years of practice, and a set of standardized management system has been formed. If a franchisee chooses a franchise enterprise with good performance, strong strength and high reputation to join its chain network, its chance of success will be greatly improved. There is a famous Chinese saying: a big tree is a good shade. Small investors join the franchise network, have a chain headquarters as a "backer", and can get professional and technical assistance from the headquarters, which is indeed a shortcut to success for inexperienced entrepreneurs. Selling other people's brands may not be undeveloped and on the road to getting rich. nowadays, many customers who make drinks and join them choose chains. First of all, as we all know, one of the great advantages of joining chains is that they can reduce the risk of starting a business and increase the chances of success. In today's increasingly competitive society, market opportunities are rare for independent entrepreneurs with little or no capital. Every year, the fact that tens of thousands of small and medium-sized enterprises across the country have closed down tells us that it is difficult and risky for an inexperienced investor to start his own business independently in a highly saturated market environment. High-quality coffee is also one of the reasons why consumers prefer it. High-quality coffee franchise shop or a professional coffee franchise brand with rich cultural connotation is the first in China to launch the concept of "BIG SIZE" large cup coffee, and the price is common, to meet the needs of more consumer groups for coffee. Many brand coffee franchisees choose foreign imported coffee beans, strictly control in baking and production, Excelsior, taste a mouthful of coffee, light coffee aftertaste, is absolutely "easy to tune" coffee. This is also the reason why many investors in beverage franchises like to do brand culture coffee, and it is also the charm to attract consumers!

And the floor and wall sockets are complete, which can meet the power needs of all kinds of portable electrical appliances. Order a cup of mocha, take out the laptop you carry with you to consult information and surf the Internet, and for literary and artistic consumption, you can also take pictures here, read literary books, and so on. When it comes to leaving a deep impression on customers, many coffees join the shop with flowers and leaves, branches and sections, tables and chairs, and a cup of paper all reflect the unique ingenuity of their own coffee brand culture. the brand coffee franchise has a variety of tables and chairs, leather business chairs, cloth comfortable sofas, retro log tables and chairs, etc., sweeping away the traditional restraint and stodgy. And the high design is also more in line with the psychological demands of modern fashion and leisure people. Visual design is more simple, flexible and lively for a coffee franchisee brand, if you want to get the attention and joining of coffee franchisees, you can't do without consumers' word-of-mouth and excellent profitability, and to do this, coffee quality and environment have to be outstanding.