Chinese coffee sold 30 years of raw materials within a decade or become the third largest market
Chongqing Zhongbai may reverse its losses this year.
Yesterday, the reporter saw in Hongqi Hegou Zhongbai supermarket that the supermarket is being renovated and some stores are still open. In Nanping Zhongbai warehousing supermarket, Zhongbai supermarket has been adjusted in place, the fresh area is more obvious than before, the placement of vegetables, meat and aquatic products is more compact and reasonable, and the popularity of the supermarket is also very good.
Yesterday, the relevant person in charge of Chongqing Zhongbai said in an interview with reporters that the main task of Chongqing Zhongbai this year is to adjust. The 32 stores closed in the first half of the year are all community stores of 300 to 500 square meters, and their performance is poor or the rent is due. "after Yonghui intervened in the operation of 10 large warehousing supermarkets, several have begun to turn losses into profits, and it is expected that the performance of Chongqing Zhongbai will improve by the end of this year."
Industry insiders analyze that Chongqing Zhongbai centrally shuts down 32 unprofitable stores and transform the operation mode of 10 large warehousing supermarkets, which may be Zhongbai and Yonghui's "Chongqing strategy".
In this regard, Chongqing Yonghui said that the closure of Chongqing Zhongbai stores has nothing to do with them. The operation change of Chongqing Zhongbai is an agreed strategy reached by the major shareholder Wuhan Merchant Union and the second shareholder Yonghui Group, and implemented in accordance with the relevant strategic planning in January this year, Wan Meiji, general manager of Zhongbai Group, said that in the operation and management of fresh business, Zhongbai plans to introduce Yonghui's management team in stages.
In March this year, the cooperation between the two sides officially began to break the ice. On March 9, a 23-member team including Cheng Xuerong, deputy general manager of Yonghui supermarket in Fujian, entered Zhongbai Group. Cheng Xuerong has 11 years of operation and management experience in Yonghui supermarket. Its team members are mainly from Yonghui department, operation support, fresh store opening group, data center and human resources service center and other Yonghui departments.
Their entry is to guide and improve the operational ability of Zhongbai fresh.
Subsequently, Chongqing Yonghui also sent a working group of more than 10 people to Chongqing Zhongbai, aiming to transform Chongqing Zhongbai's 10 large storage supermarkets and enhance their operation capacity.
Chongqing Zhongbai said that Yonghui was only involved in the operation of the 10 stores and did not involve the operation and management of Zhongbai Chongqing company, logistics center and Zhongbai community store.
At present, Hongqi Hegou, the last Zhongbai large storage supermarket, will be renovated and will officially start operation on September 2.
When Zhongbai supermarket entered Chongqing, it followed its successful model in Wuhan-- taking the road of large warehouses and stores, most of which were 3000-5000 square meters.
After competitor Yonghui entered Chongqing, Zhongbai avoided the "hard-hitting" face-to-face confrontation and embarked on the road of store transformation, adjusting the main storage supermarket into a community convenience store, misplaced with Yonghui supermarket, and retained only 10 hypermarkets.
Yonghui supermarket and its wholly-owned subsidiary Chongqing Yonghui supermarket Co., Ltd. bought a total of 102 million shares of Zhongbai Group through the Shenzhen Stock Exchange's centralized bidding trading system, accounting for 15.00% of the total share capital of Zhongbai Group, Yonghui supermarket announced on April 19, 2014. This is only about 5% less than that held by the major shareholder Wuhan Shanglian (Group) Co., Ltd., and sat on the position of the second shareholder of Zhongbai Group.
On October 13 of the same year, the two companies also announced that the two sides had signed a strategic cooperation agreement and planned to establish a procurement bidding system and joint procurement team, carry out mutually beneficial cooperation such as logistics bases.
The two sides have also made it clear in their strategic cooperation that they will carry out business cooperation in Chongqing.
At this point, this pair of competitors in the business field, grudges for more than a decade, have become teammates who go hand in hand, and Chongqing has become the starting point for their in-depth cooperation.
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Jiaxing Port imports coffee and raw beans for the first time.
As raw coffee beans are the seeds of coffee trees, there is a high risk of carrying pests, especially the coffee fruit beetles they carry are entry quarantine pests in China. As soon as the goods arrived in Hong Kong, Jiaxing entry-exit Inspection and Quarantine Bureau immediately organized relevant personnel to carry out on-site quarantine to shorten the time-consuming and ensure the safety and smooth entry of the first batch of raw coffee beans. After entering the customs, coffee producers who pass the quarantine inspection
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From the beverage characteristic project, this paper analyzes how to achieve the details of the brand in the coffee franchise.
All in all, the brand coffee franchise adheres to the focused attitude of Excelsior, making consumers more comfortable choices, starting from the details to enhance customer viscosity. Long-term consistent quality improvement and real work style have achieved the core competitiveness of brand coffee in the coffee industry. In the process of winning a good reputation, a new store should explore a set of feasible management alone.
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