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China Mobile launches "Migu Coffee" for 18 yuan concentrate.

Published: 2026-03-17 Author: World Gafei

Last Updated: 2026/03/17, The store is also modeled on the business model of the Apple store, where users can summon salespeople to come around anytime and anywhere and use tablets to do business. In addition, VR helmets, 3D printers, drones and other devices are placed around the cashier area of the cafe, which is convenient for interested users to experience at any time. Shanghai Mobile said that after Yangpu Binjiang, Shanghai Mobile will also focus on Xujiahui and Changshou Road.

The store is also modeled on the business model of the Apple store, where users can summon salespeople to come around anytime and anywhere and use tablets to do business. In addition, VR helmets, 3D printers, drones and other devices are placed around the cashier area of the cafe, which is convenient for interested users to experience at any time.

Shanghai Mobile said that after Yangpu Binjiang, Shanghai Mobile will also upgrade two large business halls, Xujiahui and Changshou Road, in addition to the standard "Migu Coffee". The new business hall will provide more innovative technology and service experience.

The focus of China Mobile's move is not on coffee, but to increase the stickiness of users through a good experience environment. It seems that you don't have to go to a cafe to drink coffee in the future, you know? China Mobile began to sell coffee, and it is 18 yuan a cup of espresso. Migu Coffee is a service brand launched by China Mobile last year, so what is the motivation for China Mobile to open a coffee shop? Do you want to enter the coffee industry?

Yesterday morning, Shanghai Mobile opened the first Yangpu Binjiang New concept Business Hall on Pingliang Road. In the business hall of nearly 1000 square meters, more than half of the area was reserved for "Migu Coffee". "Migu Coffee" is an innovative Internet service brand launched by China Mobile last year, which aims to provide a popular space for young users to gather and communicate through the medium of cafes.

The reporter saw at the scene that the spatial layout of this new concept business hall adopts the mash-up style of "Starbucks + Apple Store". In addition to the slow-down cafes, the previously boring business space has also been transformed into an Apple store style, with best-selling phones placed on oversized log tables for users to experience.