Coffee Market: an Analysis of the Coffee Market in 2017, one of the largest emerging Coffee consumers in the World

Market demand has played a good role in promoting the development of the domestic coffee industry. Yunnan, as a major coffee province in China, is constantly strengthening the international trade of coffee by making full use of its location and resource advantages. In 2015, the first "Yunnan New Europe" international freight railway line was opened, followed by the "Chongqing New Europe" post-valley coffee international special train to strengthen the international trade of Yunnan coffee.

Under the influence of the devaluation of RMB, many brands in the domestic coffee industry are facing tremendous pressure and are collectively trapped in the entanglement of "price increase and quantity reduction". Despite the loss of profits due to the devaluation of the renminbi, the prospect of China's coffee market is promising. Industry insiders estimate that the growth rate of China's coffee market is getting faster and faster, and the market sales volume is expected to exceed 150 billion yuan in about two years.

In the face of the ice and fire of the coffee market, various brands have taken various measures to seek a breakthrough to occupy the high ground of the market. Recently, Starbucks announced that it would change its frequently complained "medium cup" to ABC level 3. In June, Starbucks also raised prices across the board for the first time since 2012.

It is worth noting that coffee, an imported product, has paid more and more attention to adapting to China's local taste, and has also attracted the attention of capital. After 2018, domestic production of freeze-dried coffee is expected to exceed 15000 tons, making it the second largest producer of freeze-dried coffee after Colombia.

Tang Tailin, chairman of Chongqing Zhongliangshan Coal Electric Co., Ltd., told the media that the level of coffee manufacturing in China is still in the stage of development, while Chongqing is close to Yunnan, the largest coffee base in China, and has developed convenient transportation conditions. as a result, it has determined the goal of enterprises to take great steps to transform the high-tech coffee production industry. "although freeze-dried coffee is not in the majority in terms of market categories, enterprises must be forward-looking," he believes. He believes that the project will not only achieve huge returns for Zhongliangshan Gas, but also enhance China's status as a big coffee producer and consumer. For more related coffee market analysis, please refer to the coffee industry market research and analysis report released by the China report Hall.

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