According to statistics, the output value of Taiwan's coffee-related industries reached 60 billion yuan-LOUISA Louis in the past 10 years.
Over the past decade or so, Taiwan has gradually formed the habit of drinking coffee, especially after Starbucks officially entered Taiwan in 1998. Convenience stores joined the war in 2005. Since then, there have been a large number of coffee shops and more and more people drinking coffee. The total number of coffee shops in Taiwan has also exceeded 2,000.
According to the survey, CITY CAFE leads the way, with an annual turnover of more than 10 billion yuan, Starbucks has more than 8 billion yuan, and other coffee chains, including Brown Coffee, Dante, Yick and Seattle, all have loyal fans. In the face of the strong pressure of Louisa, the veterans are there, but they are also looking for the new and change. Starbucks shows its characteristic stores and promotes its gift membership card to present the strategy of operating regular customers. Brown Coffee also promotes new stores with different characteristics, and the signboard highlights the modern style of MR. BROWN Cafe', 's interior decoration shows a modern and fashionable style.
Cheng Jun's LOUISA Louisa Coffee has sprung up as a new force in the past 10 years. In just one and a half years, Louisa Coffee has opened more than 100 stores, reaching 235 stores. Huang Mingxian, founder of Louisa Coffee, even shouted that it will open 300 stores this year, with a total number of stores second only to the 400 stores of Unified Starbucks.
The first store of Louisa Coffee was set up in 2007. Huang Mingxian borrowed money from his father to start a business with 500000 yuan. In January last year, the whole Taiwan store was only more than 90, and so far there have been a large-scale exhibition of more than 200. and the store type has been taken out from Xiaopingji to the current medium and Dapingji domestic stores, with warm color decoration and affordable coffee, which has successfully set off a whirlwind of discussion in the market.
Luisa Vice President Xiang Haocheng said that at present, the proportion of joining is about 80%. Due to the rapid exhibition of stores last year, the performance is also 60% higher than that of the year before last. In order to cope with the expanded market, Louisa spent 10 million yuan last year to set up a bean baking factory and set up a second bean baking plant in August this year. The scope of the exhibition shop is not only on this island, but also on the outlying islands of Jinmen and Penghu.
In addition to a large number of exhibition stores, Louisa will also be able to drink Louisa's special latte on the route to Melbourne, Australia, in cooperation with China Airlines this year. According to Louisa, the most popular coffee market in Taiwan is the latte, which sells more than 500 million cups a year, with an annual output value of nearly 30 billion yuan. Xiang Haocheng said that cooperation with China Airlines will help raise brand awareness, and there will be more activities to communicate with consumers in the future.
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