8.8 billion yuan of Aiyi Manor, the first comprehensive farm of animal husbandry rainforest coffee in China
The organic coffee grown in the shade of rainforest and cow dung on pasture was beaten by Jeremy Wakeford, an international coffee cup tasting master with 50 years of coffee tasting experience, as early as 2012. With a high score of 5, he said, "if you put your coffee in oak barrels, no one can distinguish her from Blue Mountain Coffee."
At the same time, based on Aiyi Manor Plateau Ranch, Aiyi Group has also explored the road of the whole industry chain "from pasture to table". It has opened nearly 20 beef-themed restaurants in Yunnan Province. it is a food safety demonstration unit of catering services in Yunnan Province, a famous restaurant in Yunnan Province, and a leading brand of Chinese hot pot. Aili Manor Ranch is divided into 20 regions, so that large-scale farming and ecological environment protection complement each other. More than 20 years of sustained and healthy development has made an important contribution to the construction of modern agriculture, increasing farmers' income and ensuring the market supply of beef products in Yunnan and Pu'er animal husbandry.
As the first batch of local coffee enterprises engaged in coffee planting, processing and export trade in Yunnan, Aiyi Group has been ploughing Yunnan for nearly 30 years, adhering to and practicing the model of sustainable development and green economy, and driving the employment of hundreds of thousands of farmers and herdsmen in Yunnan. it not only attracted the international coffee giant Starbucks to set up a joint venture with Aixing Group in 2012 to jointly promote the development of Yunnan coffee industry. Aiyi Manor also won the "International Rainforest Alliance Certification" and "Ten New Landmarks of Yunnan characteristic Tourism" in 2015, and the annual Yunnan coffee picking and purchasing season attracts coffee lovers from all over the world to go to the manor to experience the whole process of coffee from seed to cup.
The Aidan Manor project is built on the green circular economy industry chain of coffee storage, animal husbandry and catering industry, relying on the green resource advantage of Pu'er in Aidan Group, and is scheduled to be completed in 2020. After the completion of the manor, it will become the first modern agricultural coffee farm in China with the integration of agriculture, industry, tourism, coffee culture experience, plateau pasture sightseeing and leisure, health and vacation.
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A coffee shop is like a train.-the coffee shop is the heart of the city.
The real practice in life is either in the cafe or on the way to the cafe. The cafe connects my day and night, is responsible for my switch between work and daze, and even keeps me and my friends together. Really, I can say without exaggeration that, for me, the cafe is the heart of the city, and a small cafe can
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Does Starbucks' rapid expansion affect its brand image? Have a great impact on local brands
It has to be admitted that local coffee companies provide too many products, not sophisticated and specialized enough, and there is still a gap with international brands in terms of quality or cultural atmosphere. However, Hu Lu said that in the face of competition, local enterprises will try their best to grow and create a Chinese-style coffee culture, while foreign coffee enterprises will introduce foreign so-called advanced coffee culture and technology.
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