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Does Starbucks' rapid expansion affect its brand image? Have a great impact on local brands

Published: 2026-07-15 Author: World Gafei

Last Updated: 2026/07/15, It has to be admitted that local coffee companies provide too many products, not sophisticated and specialized enough, and there is still a gap with international brands in terms of quality or cultural atmosphere. However, Hu Lu said that in the face of competition, local enterprises will try their best to grow and create a Chinese-style coffee culture, while foreign coffee enterprises will introduce foreign so-called advanced coffee culture and technology.

"I have to admit that local coffee companies provide too many products, not sophisticated and specialized enough, and there is still a gap with international brands in terms of quality or cultural atmosphere.

However, Hu Lu said that in the face of competition, local enterprises will try their best to grow and create a Chinese-style coffee culture, while foreign coffee enterprises will introduce foreign so-called advanced coffee culture and technology. What kind of coffee consumption Chinese consumers will accept is still at a loss, and different consumption may lead to some differentiated competition.

Hu Lu, vice president of Yunnan Coffee Industry Association, also said that with the improvement of domestic consumers' recognition of coffee, especially in the past five years, in addition to Starbucks, many foreign coffee brands have also flocked to the Chinese market, which will have a great impact on local coffee brands.

"for a multinational company like Starbucks, it is relatively experienced in managing more than 23000 stores in more than 70 countries around the world, and it will be fine if it is well prepared." The person in charge further said.

Starbucks is not worried about this. "Starbucks came to China in 1999 and only opened 1500 stores in 2014. In fact, our development in the Chinese market in the first decade or so has been particularly sound, and we have made preparations in all aspects. Therefore, we have made some sound arrangements according to the current market demand. I believe that Starbucks will usher in a peak of development in the next four and five years." The relevant head of Starbucks said

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