Does Starbucks' rapid expansion affect its brand image? Have a great impact on local brands
"I have to admit that local coffee companies provide too many products, not sophisticated and specialized enough, and there is still a gap with international brands in terms of quality or cultural atmosphere.
However, Hu Lu said that in the face of competition, local enterprises will try their best to grow and create a Chinese-style coffee culture, while foreign coffee enterprises will introduce foreign so-called advanced coffee culture and technology. What kind of coffee consumption Chinese consumers will accept is still at a loss, and different consumption may lead to some differentiated competition.
Hu Lu, vice president of Yunnan Coffee Industry Association, also said that with the improvement of domestic consumers' recognition of coffee, especially in the past five years, in addition to Starbucks, many foreign coffee brands have also flocked to the Chinese market, which will have a great impact on local coffee brands.
"for a multinational company like Starbucks, it is relatively experienced in managing more than 23000 stores in more than 70 countries around the world, and it will be fine if it is well prepared." The person in charge further said.
Starbucks is not worried about this. "Starbucks came to China in 1999 and only opened 1500 stores in 2014. In fact, our development in the Chinese market in the first decade or so has been particularly sound, and we have made preparations in all aspects. Therefore, we have made some sound arrangements according to the current market demand. I believe that Starbucks will usher in a peak of development in the next four and five years." The relevant head of Starbucks said
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8.8 billion yuan of Aiyi Manor, the first comprehensive farm of animal husbandry rainforest coffee in China
The organic coffee grown in the shade of rainforest and cow dung on pasture was beaten by Jeremy Wakeford, an international coffee cup tasting master with 50 years of coffee tasting experience, as early as 2012. With a high score of 5, she said with praise: if you put your coffee in oak barrels, no one can distinguish her from Blue Mountain Coffee. At the same time, Aiyi Group is also famous for its high manor.
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China's coffee consumption has grown at an annual rate of 20%-much higher than the global growth rate of 2%.
In 2008, Huang Wenguang chose to enter Nankeng Reclamation Coffee Manor in Zhangzhou, Fujian Province, and began to grow local coffee. In his view, coffee is squeezing into the Chinese market, which is dominated by tea culture, and if coffee is to be truly successful in China, there must be a coffee bean that is more suitable for the Chinese population, and a local coffee brand with more Chinese characteristics is needed, on the one hand, the market demand for
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