Grab the screen business, water bar, coffee shop, furniture shop, open a private cinema.

Leather sofa, designated film viewing, this constitutes a private cinema. Yesterday, a survey by reporters from Shenyang Evening News and Shenyang Network found that there are as many as 100 private cinemas in Shenyang, most of which are registered with water bars, cafes, hotels and restaurants, and the post-80s and 90s have gradually become the main crowd to watch movies. However, behind the rapid growth, industry norms and copyright issues will also determine the key to future development.

Tickets to private cinemas are 100 yuan.

Mr. Wei is the owner of a furniture company and runs a private cinema. Mr. Wei told the reporter that most of the furniture he manages is privately customized, and because he has accumulated some experience in decorating home cinemas, he has given birth to the idea of operating private cinemas. Up to now, private cinemas have been operating for a year, and the business income is not bad, which is a new profit growth point for the company to develop.

The 12-seat private cinema near the West Tower is a wide, reclining, multi-functional leather sofa, each with separate double armrests and a tea area. When you sit on the sofa, you will immediately be "wrapped" by soft calfskin, and the pillow angle of the head is suitable for watching the movie. According to Mr. Wei, the private cinema he set up uses a projector of the "director watching film" level, while the screen uses a high-end sound screen, and the whole cinema invests a total of millions of yuan.

When it comes to the return on investment, Mr. Wei said frankly, "the more than one million yuan invested at the beginning has now been collected." When you watch a movie in his private cinema, you can decide which film to watch by yourself, or you can watch it by yourself. "the charge is 100 yuan per seat." Mr. Wei said.

Post-80s and post-90s will become the main consumption force.

The reporter collected information through a group buying website and comment network and found that there are 60 private cinemas selling tickets publicly in Shenyang alone. Mr. Wei revealed that the number of private cinemas selling tickets is huge, and the number of screens engaged in private cinemas in Shenyang is about 100. If you add in the surrounding marketing, the annual turnover is nearly 100 million yuan.

The reporter called a movie bar franchisee to get a set of data, when joining the flagship store movie bar, the cinema area needs 300m2, the investment includes equipment, decoration and rent, the total amount is 1 million yuan, and the expected return period is 10 months; while the investment in ordinary movie bar, the total investment needs 500000 yuan, and the expected return period is 12 months. Data show that at present, the post-60s and post-70s are the main force of high-end private cinema audiences, but the post-80s and 90s have gradually become the main audience. Compared with the noisy staff of traditional cinemas, fixed screening time, outdated facilities and other factors, the development of private cinemas in big cities has created market demand.

Private cinemas should be further regulated

The so-called private cinema is a private customized cinema service, which is generally a small independent space and beautifully decorated. Users can freely order and watch movies at any time, and can also enjoy private customized services. Compared with traditional cinemas, private cinemas are more comfortable and private, so they are suitable for couples or families to watch movies in small groups. Private cinemas are registered with water bars, cafes, hotels and restaurants.

At present, there are two types of private cinemas, one is chain franchise, the other is self-operated stores. Some "online video giants" have also taken a fancy to the market of private cinemas, and investors have chosen to join the Internet video platform or set up joint ventures with them. Different from ordinary franchisees, the Internet video platform has accumulated film resources for a long time, which can avoid the problem of copyright infringement. But in the view of people in the film industry, the number of private cinemas is growing rapidly, but it is still not part of the mainstream industry. "the profit-making effect of private cinemas is becoming more and more obvious, and with the implementation of the Film Industry Promotion Law, the private cinema industry should be further regulated." Mr. Wei believes that the emergence and scale growth of private cinemas is the result of market segmentation. At present, film sources are limited and often need to be purchased through abnormal channels, and copyright issues may become the key to the development of the industry.