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Barsetto office business coffee: gathering force to become a trend, setting off a new trend in East China

Published: 2026-06-13 Author: World Gafei

Last Updated: 2026/06/13, On March 29th, Barsetto Spring 2017-East China Dealers Conference and New products Conference was held at the Zhuomeiya Himalayan Hotel in Shanghai, which invited many dealers in East China and OA industry partners to gather together to witness the event. Strategic blueprint, to create a perfect performance of the urban coffee ecosystem, is the eternal theme of Barsetto.

On March 29th, Barsetto Spring 2017-East China Dealers Conference and New products Conference was held at the Zhuomeiya Himalayan Hotel in Shanghai, which invited many dealers in East China and OA industry partners to gather together to witness the event.

Strategic Blueprint to build Urban Coffee ecosystem

Perfect performance is the constant theme of Barsetto. At the meeting, the director of Barsetto and the brand director of Greater China delivered a wonderful speech and put forward the concept of "City Coffee Service provider" and the brand development plan for Greater China for the first time. Adhering to the Italian professional gene, Barsetto will continue to make efforts from the four strategic dimensions of "professional introduction, standard curriculum training, sales tool support and menu development". As Jacky Chen, brand director of Barsetto Greater China, said, Barsetto will create an urban ecosystem as the vision, infiltrate coffee into China's first-and second-tier cities, and cover the whole industry, all channels and even the life of the whole people in the next 3-5 years.

Find another way to innovate the development of business operation

During the dinner, Ricky Wang, Director of Business Systems in Greater China, announced the Barsetto office coffee channel strategy in 2017 and interpreted the channel management policy support in detail. The report points out that as the world's largest and most active coffee consumption market, China will become the main battlefield. Barsetto found another way and took the lead in putting forward B2B2C operation system as the core development direction.

The three professional coffee machines BAV005, BAU019 and BAC020, which are about to be listed in China, will further consolidate the three subdivision channels of high-end office customization, medium and large-scale office and private office. Ricky Wang said that the continuous promotion of new product strategy and customized service solutions will continue to be the long-term core advantages of Barsetto office coffee business.

Make efforts in East China, gather the new forces of coffee.

At the scene of the conference, Barsetto also held a grand signing ceremony of Shanghai city general agent and Shanghai dealer authorization ceremony, and formally reached an urban strategic cooperation relationship with Shanghai easy operators, Yingdi Culture, Tiantian Catering, Zhongxun Industry, Core Enterprise Science and Technology, Chen Yi Investment and other enterprises to build the future of commercial coffee industry.

Top dialogue, cross-border discussion on the way to development

Top dialogue is more exciting, the scene also invited OA industry senior entrepreneurs, Barsetto Shenzhen distributor to conduct in-depth industry exchange dialogue, to share the development prospects and operation experience of office coffee, for the field dealers staged a brilliant ideological feast, but also to the office commercial coffee business management and exploration to bring new understanding and inspiration.

After this coffee exchange feast, Barsetto brings a new coffee experience once again. As an outstanding representative of professional espresso, today is just a new voyage. In the future, Barsetto will continue to explore to provide better services for the development of office commercial coffee. We sincerely look forward to working with you to realize the vision of the city coffee brand and bring Barsetto close to every place where coffee is needed.

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