What on earth can you do when you go to the coffee producing area in China?

I'm going to Gaoligong Mountain in Yunnan to see the coffee grove. Doesn't that sound romantic?

05:00 airport, catch the first flight to Yunnan in the morning.

(return to Kunming Airport)

There are several couples in the terminal, probably too excited to travel, cuddling.

I looked back and said, "Brother Ding, you see, a successful life is to go mountain climbing in Yunnan with your sister in your arms in the spring. We are not very successful. We can only go mountain climbing in Yunnan with a few shabby-looking men."

At that time, it was not yet dawn, but I had not yet seen where Lao Ding was.

Fortunately, Lao Ding smiled and I had white teeth in front of my eyes.

Apologize quickly: "Brother Ding, I'm sorry I misunderstood you. With your skin color, I can't see what you look like at all."

After getting off the plane, after several twists and turns, I finally arrived at Lujiangba, an ordinary town.

The town is not big. How small is it? Along the way, pedestrians kept saying hello to Lao Ding.

I was bored: brother Ding, how did they recognize you?

Lao Ding said proudly: my skin is much darker than their locals.

It is said that when Lao Ding first came, there was only one dirt road here. When he woke up, Lao Ding suddenly felt that he had passed through.

If you don't look at it on the map, you can't see that this is the best coffee producer in China or even in the world.

For several years, the best varieties of coffee trees were cut down in large quantities because of their low yield, and the fields were planted with fruits and vegetables.

Over the years, Lao Ding and his partners have been rescuing high-quality tree species and improving their planting and processing techniques.

The locals don't drink coffee, and there are no cafes on the street. Lao Ding and they have brought pots and beans in Chengdu.

Looking at the faint coffee forest on the distant ridge, I asked, "Brother Ding, you are carrying a stone to the mountain."

Lao Ding was stupefied and didn't speak for a long time.

In the planting base, visits and investigations by the government, farmers and factories are essential.

Lao Ding, they kept making cup tests with the sample beans provided by each other, and communicated at the same time.

In some places, the introduction is very clear: layout to development, industry prospects, industrial planning, technology research and development, shareholder dividends. It was more exciting than the project introduction in the Beijing Cafe, but the coffee was not good. Lao Ding put down the cup and left the door and scolded as soon as he went out.

In some places just want to sell beans at a high price, Lao Ding stopped for a long time, seriously discussed how to cooperate, and sighed when he left the door.

An acre of coffee forest has become his worry.

In recent years, he has been training the government and coffee farmers in Lujiang Dam, visiting and communicating everywhere.

He knows the potential of Lujiang Dam, but it is particularly frustrating to fight against the hearts of the people and tradition.

"I've been running here for nine years, and I don't know how many plane tickets I have. I've never met the right person. I tell everyone that I haven't met the right person." Lao Ding walked in the unbusy street, grumbling like a woman all day.

He said this sentence to many people, and others did not refute it, that is, silence.

Lao Ding is right, but it is different from what the locals think.

I don't know how to comfort him. I can only say, "Brother Ding, look, men are like this." "

Lao Ding scolded angrily: "they don't know who is really good to them!" They are just too impetuous, seeing too much and listening too much, so they are unwilling to do things in a down-to-earth manner. "

At night in the hotel, Lao Ding looked at himself in the mirror and murmured, "Brother, look at my figure. I'm about the same as a young man."

I tightened the quilt: brother, you calm down. If nothing else, I prefer a whiter complexion.

Lao Ding looked back with a melancholy look on his face: "I've been running here for nine years, and I'm more familiar with it than the locals. I don't know where to run for a few more years from my thirties to my forties. Maybe in a few years, I won't be able to run any more."

Lao Ding's mind is simple: to set off a wave of domestic coffee culture among Chinese people who are used to imported coffee, plan to let Chinese coffee brands go abroad and change the embarrassing situation that Chinese coffee can only be used as a cheap raw material. Because we have the best coffee producing area in the world, Baoshan Lujiang Dam.

The mind that Lao Ding has to face is simpler: work less and earn more money.

In fact, the two thoughts are similar. But the gap in consciousness made him grind for nine years and worry about it for nine years.

Stare at planting, picking, rough processing, baking, cooking. What Lao Ding is doing is the basic model.

But more people are developing categories: planting cat shit, planting Yega Xuefei, growing rose summer. Develop new flavors...

Before leaving, Lao Ding finally lost his temper and said righteously, "I think coffee is an ordinary drink. Delicious and fresh are the most important. I don't understand and don't care about those concepts. I only know that if we leave the foundation, the path of industrial development will surely go astray."

When he got angry, Lao Ding got in the car and went to the airport. The local fellow-townsman continued to chat with him on the road.

Lao Ding said: anyway, in less than half a month, I came over again and said at that time.