The finals of the 2017 China baristas skills Competition in East China have been officially launched.

Today (April 22), sponsored by the Coffee Bean Branch of China Fruit Circulation Association and the China Coffee Culture Communication Center, the final of the 2017 China baristas skills Competition, sponsored by Suzhou Coffee and Western Food Industry Chamber of Commerce, was officially launched in Tongli, Wujiang. More than 130 contestants, judges, media and guests from East China witnessed this moment together. Zhang Zhe, deputy director of the Circulation Industry Promotion Center of the Ministry of Commerce, Jia Xiguang, Director of the Circulation Industry Promotion Center of Jiangsu Provincial Department of Commerce, Fu Jingya, Executive Vice President and Secretary General of China Coffee Bean Branch, Zheng Xia, President of Suzhou Coffee and Western Food Industry Chamber of Commerce, and Li Ping, general manager of Cofco Land Suzhou Branch, were invited to attend.

Zhang Zhe, Deputy Director of the Circulation Industry Promotion Center of the Ministry of Commerce

As the guiding unit of this competition, Deputy Director Zhang Zhe of the Ministry of Commerce expressed warm congratulations on the success of the competition and sincerely welcomed the arrival of all the distinguished guests. He mentioned that the service industry has developed rapidly in recent years, and the growth rate continues to be higher than that of GDP, while the growth rate of the catering industry has rebounded significantly. The revenue of the catering industry in the first quarter was 916.9 billion yuan, an increase of 10.8 percent. With the rapid growth of the catering industry in the service industry, the proportion of the coffee industry is still low, and there is still a lot of room for development. over the years, the Ministry of Commerce has devoted itself to the key work of domestic trade communication, such as standardizing the development of the catering industry, invigorating circulation, expanding consumption and so on. will give more support to the coffee industry.

Fu Jingya, Executive Vice President and Secretary-General of China Coffee Bean Branch

Fu Jingya, secretary general of the coffee bean branch of the China Fruit Circulation Association, said in his speech that the competition is the voice of the industry and aims to find the chief barista. The contestants will show their professional attitude and corporate demeanor on behalf of their respective enterprises. What makes the judging panel of this competition different is that there are consumers involved. She pointed out that the baristas in the cafe serve the consumers and must let them judge you. As the organizer of the event, she hopes that with the launch of the event in the country, it can promote the rapid development of the industry. For every coffee person, point out a correct direction of coffee development.

Zheng Xia, Organizing Committee of East China Competition District and President of Suzhou Coffee and Western Food Industry Chamber of Commerce

Zheng Xia, president of the organizing committee of the East China Competition, said in her speech that the purpose of this Chinese barista skills contest is to run through the whole coffee industry chain from coffee cultivation to market consumption. The competition will establish the brand image of high-quality cafes, improve the service level of employees and consumer experience, spread coffee culture, and focus on cultivating the mass consumption of China's coffee industry.

Li Ping, General Manager of Cofco Land Suzhou Branch

Li Ping, general manager of Cofco Land Suzhou Branch, said in his speech that with the increasing demand for coffee from owners, in order to provide more and better supporting services to owners, Cofco Real Estate is very willing to join hands with you to promote the development of the coffee industry.

Zhang Zhe, Deputy Director of the Circulation Industry Promotion Center of the Ministry of Commerce, Jia Xiguang, Director of the Circulation Industry Promotion Center of Jiangsu Province Department of Commerce, Fu Jingya, Executive Vice President and Secretary General of China Coffee Bean Branch, Zheng Xia, President of Suzhou Coffee and Western Food Industry Chamber of Commerce, and Li Ping, General Manager of Cofco Land Suzhou Branch, touched the crystal ball hand in hand and completed the launching ceremony.

Ji Ming, the chief judge, took an oath on behalf of the jury.

The contestants draw lots on the spot to decide the order of entry.

The guests took a group photo as a souvenir.

The contestant in the competition

It is reported that the competition is divided into three stages: hand-brewed coffee, Italian cappuccino and creative drinks. In the trials on April 8 and April 9, 12 outstanding contestants have been selected to advance to the finals. A two-day charity sale of public welfare goods will be held at the final, followed by a charity dinner. This public welfare event invites entrepreneurs and artists to donate money to support the cause of private education. after the activity, the money collected from the activity will be donated to the education department to the poor children, which will be used to live and buy school supplies, lighten the burden on the families of the poor children, and spread the coffee culture and love.