The density of Xiamen cafes has been the highest in the country in the past five years, and nearly 80% are on the island.

Sitting by the floor-to-ceiling window, holding a cup of coffee and chatting with a couple of friends, this cozy scene is often staged in the streets of Xiamen. Some data show that the density of cafes in Xiamen ranks first in the country, and the per capita consumption ranks first in the country. Especially on the island, there are more than 2000 cafes rooted in 158sq km of land, so there are at least 12 cafes per square kilometer. In this literary and bourgeois city, as long as you want to drink coffee and walk one or two hundred meters, there is always a smell of coffee wafting into your nostrils.

Recently, self-media "Ka Men" and "Meituan Dianping Research Institute", which specialize in coffee and tea industry, have launched a beverage industry data report (hereinafter referred to as "the report"): according to Meituan's statistics, there are 2084 cafes in Xiamen so far, ranking fifth in the country. What is the current operation situation of the cafes in Xiamen? What factors affect the operation of the cafe? Yesterday, the reporter contacted Xiamen Baking and Coffee Association and industry practitioners to interpret the secrets hidden in Xiamen coffee beverage data for you.

[Overview]

There are the most cafes in and around Hubin North Road.

Walk 25 steps to meet a cafe.

As early as 2013, it was reported that Xiamen had far more than 2000 cafes, surpassing Beijing and Shanghai to become the city with the highest cafe density in the country. Su Bailing, executive deputy secretary-general of the Xiamen Bakery and Coffee Association, said that at present, the status of this "first" has not been shaken. "in Xiamen, there are at least 10-12 cafes per square kilometer on average."

If the density of cafes in Xiamen is divided inside and outside the island, the situation on the island is even more surprising.

Searching for "cafes" in Baidu map, the results show that there are 2218 cafes in Xiamen, of which 1770 are on the island, accounting for 79.8%. Among them, there are 1399 cafes in Siming District and 371in Huli District, and the most concentrated cafes in Siming District are Hubin North Road and its surrounding areas, including Xidi Coffee Street near Dongdu, with a total of 372 cafes.

Judging from the map, both sides of Hubin North Road are crowded with cafes. If calculated in this way, Hubin North Road is about 5.5 kilometers long, with 372 cafes all around, that is to say, there are at least six cafes every 100 meters. If adults walk 0.67 meters per step, on average, every 25 steps, you can always find a coffee shop around.

[reveal the secret]

It is easier to open a shop than to do business. The first year or two is a critical period.

You can open a shop with 100,000 yuan, which is the first choice for many white-collar workers to start a business.

"the shop seems to have closed down after less than a year." Lijun is a coffee lover. In her spare time, she often asks her friends to sit in a coffee shop. At the beginning of the year, Lijun found that when she passed through the lagoon, there was a cafe with good decoration. I wanted to have time to try it. As a result, I opened it for less than a year, and before I went there, the shop closed down.

"in the context of such fierce competition, Xiamen cafes have become saturated." Su Po-ling says that when he often deals with many cafe owners, "it is easy to open a shop, but difficult to operate" has become the aspiration of many owners. "coupled with the low threshold, some can even open a shop for NT $100,000."

Some owners engaged in the supply of materials for coffee shops have calculated an account. For a 40-square-meter coffee shop, for example, the machinery and equipment is 40, 000 yuan, the decoration is about 35000 yuan, and the advance materials are 8000 yuan. If the rent for three months is calculated at 17000 yuan, the minimum cost is 100000 yuan. You can open a coffee shop.

Xie Lida, owner of Chujiayuan Cafe in Gulangyu, who has been in contact with the coffee industry for 10 years, says that the stable customer source of the cafe is usually the regular customers who recognize the brand and accumulate in the operation. This is very important for cafes that do not have high profits and cannot afford high promotion costs. Cafes tend to lose money for a year or two, and whether they can accumulate in the customer base is the key to survival. But the coffee shop is different from other catering properties, it is not a necessity, so customers can drive for an hour to eat a meal, but it is impossible to waste a lot of time and cost to drink a cup of coffee, so the large location is also very important. "

[analysis]

Independent cafes are very popular, and chain brands are the best.

Environment and services are key

In the report, coffee data were extracted from four first-tier cities, Beijing, Shanghai, Guangzhou and Shenzhen, collected by Meituan Dianping, as well as 12 key cities: Xiamen, Tianjin, Chongqing, Shenyang, Nanjing, Wuhan, Chengdu, Xi'an, Hangzhou, Qingdao, Zhengzhou and Dalian. According to the data in the Brand list, the traditional chain brands represented by Starbucks and Man Coffee are still ahead of other stores in terms of store traffic. In the coffee shop service quality and environmental quality index rankings, the service quality on the list are all independent cafes, except for a chain brand on the list in a city, the rest are independent cafes.

"Independent cafes account for most of the cafes in Xiamen. In addition to professional technology, the environment and services of cafes are particularly important if you want to run an independent cafe well." Su Boling said that in addition to the cancellation of the professional qualification certificate of baristas in January last year, more young people entered the field and became small owners of cafes.

Xie Lida also said that because of the low threshold, opening a cafe has become one of the first choices for many college students and white-collar workers to start their own businesses. "generally speaking, the best-run cafes are still chain brands dominated by Starbucks, and although they are not professional from a boutique coffee point of view, consumers pay for it. Obviously, for most people, brand (marketing) and environment are still the key to consumption. "