The mass entrepreneurship and innovation girl opened a coffee shop in the village.

Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style )

He successively served as project manager, R & D director and product director of Huawei Technologies Co., Ltd. In 2015, Zhang Pan launched the transformation project of "Pig pen in Pioneer Village" through Internet crowdfunding, transforming the abandoned pig pen into a village cafe and a multi-functional party space in half a year, driving more than 30 crowdfunding members to participate in innovation and entrepreneurship activities based on the new countryside. In addition, it will drive farmers around the project to integrate idle resources, participate in entrepreneurship and innovation, and realize income increase.

From an ordinary software engineer to COO of Huawei's product family, Zhang Pan is grateful that this experience has given him the best training and opportunity.

In the era of loud slogans for innovation and entrepreneurship, Zhang Pan decided to say goodbye to the past. Aiming at the forgotten and abandoned rural resources in the edge of her hometown in the process of urbanization, she started to transform and make new ideas for rural entrepreneurship. "In fact, it is to adapt to the development of cities and actively tap and upgrade rural resources."

resource regeneration

Become a living water to feed back the countryside

Starting from Pengzhou urban area, turning into Guanquan Road via Jinpeng East Road, less than 10 minutes away, there will be another scene.

Driving on a smooth country road, the farmhouses on both sides are well-arranged. According to the navigation prompt, the car stops at "the pigsty of Pioneer Village". And ordinary people imagine dirty, smelly pigsty different, this "pigsty" clean and tidy, but filled with coffee fragrance.

"This is a cafe, a farmhouse, and also a creative space." Master Zhang Pan introduced.

No one would have thought that Zhang Pan, a petite young entrepreneur, had been engaged in technical and management work in the fields of communications and IT for more than ten years. Before the establishment of "pigsty coffee", she was the COO of a product line of Huawei Company that made her parents proud and envied by her neighbors, holding a "golden rice bowl" and holding a million annual salary.

Why give up Huawei's job? Is it because you're tired of working there? Is there any money in this cafe? Two years ago, when making a decision, Zhang Pan naturally heard a lot of such incomprehension and doubt. "But I know that I'm doing this because I've reached a bottleneck. I want to break away from writing 9-to-5 code and make a breakthrough."

Seeing his own idle and dilapidated pigsty, thinking of the rural cafes he had seen in Deyang, Guanghan and other places, Zhang Pan's idea of transforming pigsty came into being when rural resources were well reused.

"Human energy and potential are like springs, they need to be tapped continuously." This also stimulated Zhang Pan's enthusiasm for returning home to start a business and became a stream of fresh water to feed back the countryside.

At noon on May 3, 2015, Zhang Pan updated a message in his circle of friends,"To build a studio in the pigsty, I want to gather all the geeks to do it together." Less than an hour after it was sent, 18 people responded.

Neighborhood cooperation

Concept change promotes model promotion

The transformation of more than 1000 square meters of pigsty starts from "opening tiles in the upper room".

"The leaking roof has been reinforced. The structure of the house is basically unchanged, except for some repainting and repairs." In the past, Zhang Pan did not tear down and rebuild all the partitions of the pigsty. "Some of the brick structures were knocked out. The intact bricks were reused to build the bar of the cafe. The remaining partition walls were built to divide the large space into small rooms."

Less than a year later,"pigsty coffee" opened. In addition to serving drinks to guests, Zhang Pan also holds occasional parties and invites bands to entertain.

"Pig pen" function is not only these, Zhang Pan led the reporter to the backyard, with wooden fence surrounded by half an acre of land, placed tables, chairs and parasols. Outside the fence, there was neatly divided farmland, and farmers were bending over to transplant rice.

Like the gradually diversified rural tourism projects nearby, Zhang Pan set up his coffee shop on the edge of the city. Although there is no obvious advantage in rent and tourists, it is close to the countryside, so it is more natural to develop rural business and has natural attraction to rural resources.

Zhang Pan introduced that the fields in the backyard were actually rented from nearby farmers. "Now it is divided into a one-square-meter planting pool, which is rented and claimed by city customers who come to the cafe to experience rural life and do their own picking and farming. Farmers only need to do some maintenance management at ordinary times, and the income sharing will also exceed the traditional mode before.

"Even when the small garden was just built and the fence was planted, the owners of the farmland next to it were still unhappy, afraid that the fence would block the ridge, the road would be difficult to walk, and the shade would block the sunlight and affect the harvest." Zhang Pan smiled."That's why you have to understand and eliminate their nervousness." At present, almost all the young people in the farmers who have reached cooperation work outside and often communicate with their families. "There are also some young people who have returned home who have come to me and want to jointly develop and utilize agricultural resources. The pigsty model has also begun to be replicated in some nearby villages."

regression upgrade

Build farmhouse fun version 3.0

As early as when he worked at Huawei, Zhang Pan noticed successful precedents for comprehensive development of farmland and abandoned houses in rural Sichuan. "This kind of village cafe has appeared as early as Guanghan four or five years ago. Although the size is not large, it is 'small but beautiful'. European aesthetics are added to the rural style to meet the needs of urban people for rural leisure."

From the earliest farmhouse entertainment 1.0, simply selling "air, water, soil and fresh agricultural products" to the city people, and then to build the city with the same degree of sophistication lifestyle 2.0, Zhang Pan believes that the current Sichuan farmhouse entertainment model has been upgraded to meet the development needs, adding entrepreneurial elements 3.0. "Such changes and developments undoubtedly reflect the gradual improvement of people's living standards, and spiritual development requires more."

Zhang Pan believes that "pigsty coffee" is a rural tourism project, for the whole "pigsty" operation hematopoiesis, but also give "wild incubator" important positioning. After the transformation of pigsty, half of the space is used to set up mass innovation space. More than 10 Pengzhou entrepreneurial teams gather here to engage in entrepreneurial activities such as flower arranging art, handmade leather goods making, wedding photography, advertising, legal and financial services.

"The pigsty has been upgraded to a higher gathering and sharing space, attracting not only tourists returning to the countryside, but also people who are based on local farming and cultural creation." Zhang Pan said that "pigsty" is also open to students from major universities to hold innovation and entrepreneurship roadshows.