Introduction of Starbucks Yunnan coffee beans, the flavor of Starbucks Yunnan coffee beans

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

It is reported that this coffee bean is a seasonal coffee exclusively for the Chinese market and is only available in 2017 New year. At present, Starbucks sells coffee beans from Ecuador, the United States, comprehensive, and foreign single producing areas, the price is 85-95 yuan / 250g. The prices of coffee beans produced in Yunnan are the same as those of Starbucks and other boutique coffee beans around the world.

Eight years ago, Starbucks launched Yunnan coffee "Fengwu Xiangyun". What is the significance of launching Yunnan coffee in a single producing area this time? According to Starbucks officials, this single-region coffee uses 100% high-quality Arabica beans grown in Yunnan, is processed by washing, moderately roasted, has slight acidity, and has a "round, balanced, rich and smooth taste."

"We can't wait to share this Chinese coffee for the Chinese market with our customers. It not only has the excellent quality of Starbucks' preferred coffee, but also has a unique Yunnan imprint. " Wang Jingying, chief executive of Starbucks China, said: "the launch of Starbucks ®Yunnan coffee beans, full of our sincere respect for China's coffee growing industry, marks another step forward in improving Starbucks' value contribution in China-from growing coffee to providing customers with a pure Starbucks experience in stores."

In China, Starbucks is the absolute leader in coffee knowledge and coffee professional skills, implementing the consistent style and characteristics of the brand, providing customers with first-class coffee products. Even if the Chinese have the tradition of drinking tea, they still can't resist the Chinese people's love of coffee.

Starbucks Yunnan Coffee grower support Center was established in Pu'er, Yunnan Province in December 2012. It is the first Starbucks coffee grower support center in Asia and the sixth coffee grower support center in the world. It is also here that breeds these coffee beans full of Chinese flavor.

Coffee grows for a long time, and it takes about four years from sowing seedlings to hanging attractive berries. When it comes to the harvest season, it can only be picked by hand, so that the ripe fruit can be selected when picking. This also ensures the quality of the coffee. Of course, this is related to Starbucks' implementation of the C.A.F.E. Practices certification of coffee and growers in Yunnan, which requires that farmers must meet the requirements in the four aspects of product quality, economic responsibility, social responsibility and environmental protection, and must be strictly certified by third-party organizations before they can become Starbucks suppliers. The certification of the farm does not take place once and for all, and it also means that it will have to be re-certified over time in the future to ensure the strict implementation of the specification.

The emergence of Starbucks ®Yunnan coffee beans with a stable and easily identifiable unique flavor is not only Starbucks' best tribute to thousands of Yunnan coffee farmers, but also the first Chinese-flavored coffee facing the world in China.