The milk tea cup becomes smaller?! Overlord Tea Girl launches a new "Return to Yunnan" series

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Recently, Bawang Tea Lady launched the "Return to Yunnan" series on various social media outlets, Shangguan Xuan, and launched three new products in one go, which immediately excited a group of fans.

(Picture comes from official account)

After looking through the brand's official Weibo account, it is not difficult to find that there has been no new product movement since the new product "Wanxiang Chunhe" was put on sale in mid-April this year. As a result, many loyal users couldn't help but post complaints during the half a year when the brand was silent."I'm getting tired of old products," and some people even go to the official account from time to time to urge him to develop new products. Because of this, when the official announced the launch of the new product not long ago, the long-awaited old users immediately exploded, cheering that "it is finally available."

It is reported that there are three drinks in the "Return to Yunnan" series. In addition to one pure tea, the other two drinks are different in style from Bawang Tea Ji's previous products. They are rarely matched with milk tea ingredients on the basis of the tea base. One of the milk tea called "Cloud Rolls Pine Wind" also contains unexpected air-dried minced beef and black truffles, which instantly aroused the curiosity of many milk tea lovers.

So on the day the new product was launched, eager fans couldn't wait to order a drink and shared their "feelings after drinking" as soon as possible. However, judging from user feedback appearing on the Internet, the "Return to Yunnan" series that Bawang Tea Lady has "worked out" for half a year is a bit difficult for consumers to evaluate.

Some people said that it was quite refreshing for the brand to change its previous product style, which was mainly based on light milk tea, and launch new tea drinks containing small ingredients. Several new products have their own unique flavors. For example, the "Yunjuan Pine Wind", which is mainly salty and sweet, is impressive because of the air-dried beef added. However, some users believe that the combination of "black truffle + minced beef" appears a bit abrupt in tea drinks. It tastes "like eating barbecue meat hot pot seasoning" and frankly "can't accept food in milk tea."

In addition to the product style that can be described as a makeover is not very acceptable to users who love light milk tea, the new packaging cup used by Bawang Tea Ji has also become the focus of discussion among netizens. Regular customers reported that the specific capacity of several new products was not marked on the ordering interfaces such as Mini programs. They were surprised to realize that the new milk tea cup was only the size of a palm, compared with the cold drink cups of a certain coffee brand. It is a bit shorter overall.

According to old fans, most of the previous product specifications of Bawang Tea Ji were 470ml medium cups, 580ml large paper cups and 620ml plastic cups. According to the brand customer service reply, the capacity of the "Gui Yunnan" series of drinks is about 350ml, which is completely different from the general milk tea of more than 400 ml in the public's impression.

It is worth mentioning that the prices of milk tea products in the "Gui Yunnan" series are higher than those in regular medium cups. Therefore, in the eyes of price-sensitive users, the reduction in the capacity of the packaging cup when the selling price is close to each other makes the new product's cost-effective performance not as good as their psychological expectations. They joked that "such a small cup would be a boutique coffee if I didn't know it."

Picture from: Xiaohongshu

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