An introduction to Maji Coffee from Baodao

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The coffee trees brought by the Dutch to Mount Ali were gradually abandoned in the process of continuous migration, and Starbucks Coffee brought a craze of coffee in the Taiwan market, which enabled coffee, a bitter and sweet magic bean, to be reborn on Mount Alishan.

The people believe that the coffee tree found in the secret land of the mountains is what the people called ruthless mafeel (Zou language) hundreds of years ago. So far, finding these coffee trees is a rare historical witness to the people and evokes the memories of the Alishan people who have been dusty for hundreds of years. The tip of the critical tongue has also succumbed to Alishan, and Mazu Coffee has stepped onto the world stage. in recent years, the government has promoted the development of sightseeing agriculture and local industries, so that the indigenous youth of the Alishan Zou nationality are willing to return to their hometown to operate and cultivate.

According to legend, a long time ago, the Zou tribe had a great flood and was forced to move to Yushan. Because of the cold and no source of fire, the people were on the verge of extinction. Finally, the Taiwan blue magpie volunteered to transport the fire, and did not give up for the first time. For the second time, although the bird's claws and beak were bright red, he still brought back the fire and saved the Zou, but he was also exasperated. From then on, the blue magpie was treated with courtesy in the tribe, which is also an important spiritual symbol.

The design is based on the patterns of "blue magpie" and "fire" in Zou mythology, and the coffee spoon with a wooden measuring spoon is attached as the base, mainly to show the spirit of Alishan coffee and aborigines to make good use of natural objects.

Implying the myth of Zou sacred bird fire, symbolizing the continuation of life and industry, while being considerate to consumers, such a far-reaching design concept also makes the packaging design of "Mazu Coffee" stand out.