Exclusive solution to the number riddle of authentic Hainan Xinglong Coffee

Two days ago, colleagues on the website published a popular article on Xinglong Coffee, which caused controversy. Careful review is nothing more than talking about the past life of Xinglong Coffee, the varieties of Xinglong Coffee and so on. There are likes and bullets in the articles, as well as advertisements for local coffee. The reading volume of this article is not high, and I never thought that one stone would stir up a thousand waves.

Secretary-General Wu of Xinglong Coffee Industry Association contacted me through an experienced person in the industry to explain some of the background of Xinglong Coffee. Xinglong Coffee is indeed popular in the name of Xinglong Coffee, and Xinglong Coffee is the victim. however, in view of Xinglong Coffee's reputation, I hope to withdraw the article. At present, I also understand that the article may cause some people to misread it, so I suggest that it is better to take this opportunity to publish an article by the trade association to explain to the outside world why not everyone is happy about a more complete Xinglong Coffee and its concept, but unfortunately, there is no consensus. I also think that this matter should come to an end. At the end of the day, I wanted to receive a text message from the Secretary-General the next day:

Stunned, it was even more difficult to laugh or cry. Laughing and scolding are all articles, the market gossip is angry on the stage to talk about Chu, drag the local leaders into the water to join the fun, have you ever thought about the feelings of leaders? Fortunately, there are also clear-sighted people among the readers.

So, why is it that the local business association, which is obviously the victim, does not resist the invasion of foreign beans, but hopes to remove the strong voice?

In large supermarkets around Hainan, we can often see various brands of Xinglong Coffee: Xinglong Mountain Coffee, Xinglong authentic Coffee, Xinglong charcoal roasted Coffee, Xinglong Pure Coffee. Take a closer look at the product introduction, but the origin is Haikou, Qionghai, Wenchang and other places. "strictly speaking, these products are fake Xinglong products, and if the government does not stop them, the brand of Xinglong Coffee will be destroyed sooner or later." Qiu Xiaofeng, president of another Xinglong Coffee Industry Association, has already made it clear in an interview with the media that due to the limited output, the market is many products under the Xinglong coffee brand, using foreign coffee beans as raw materials. Such products are not as good as authentic Xinglong coffee in terms of taste and quality, but they have affected the reputation of Xinglong coffee.

According to the measures for the Management of geographical indications of Xinglong Coffee in Wanning City, Xinglong Coffee refers to Nanqiao, Changfeng, Sangengluo, Liji and other townships produced in and around Xinglong in Wanning City. In December 2007, AQSIQ issued notice No. 209 to protect the geographical indication products of Xinglong Coffee. In August 2015, Wanning Xinglong Coffee Industry Association applied to the State Administration for Industry and Commerce for geographical indication certification trademark of Xinglong Coffee, which has been accepted. At present, the government has not strictly implemented this management method, which is why coffee produced in various places can also be marked Xinglong coffee to be sold on the market. Managers and businessmen are well aware that if strictly implemented, the output of Xingxingyi alone is still 108000 miles away from the "specialty demand" of tourists.

According to a 2013 tropical crop forecast by the Hainan Provincial Agriculture Department, Hainan has a coffee planting area of 6000 mu in 2013, and the province is expected to produce 200 tons of coffee beans. However, Hainan will sell at least 6000 tons a year. Due to the huge gap between production and marketing, Wanning City has launched the "implementation Plan for supporting the Development of Xinglong Coffee Industry in Wanning City", hoping to introduce preferential policies starting with coffee cultivation, subsidizing farmers to plant 2000 yuan per mu and distributing seedlings free of charge. it can be seen that the local government has done its best to help the coffee industry. In spite of this, Huang Haisheng, chairman of a local coffee company, told the Farmers' Daily that the fresh fruit of coffee really produced from Xinglong is no more than 40 tons per year, and then dried into beans is less than 10 tons.

Hainan Coffee is booming. At the two sessions in February this year, Secretary Zhang Meiwen of Wanning City said that Wanning City now has 6000 mu of Xinglong Coffee and strives to expand the planting area of Xinglong Coffee to 10, 000 mu by 2020. The long-term goal is to expand the planting area of Xinglong Coffee to 50, 000 mu. If the data are true, the planting area of Wanning City is only equivalent to the area of a small and medium-sized coffee farm in Yunnan, how can it support such a huge market demand?

Earlier, the Hainan Provincial Agriculture Department responded to questions raised by members of the sixth Hainan Provincial Committee as follows: most of the products on the market under the banner of "authentic Hainan coffee" are processed from imported coffee beans from Vietnam and Yunnan. Our province imports about 3000 tons of coffee beans from Yunnan every year, and also imports two or three thousand tons of coffee beans from Vietnam, Brazil and other places.

In a few words, it is very clear that tourists are willing to pay the bill. The market needs thousands of tons, and it is true that the number of local beans is really pitiful.

Obviously there is nothing, but there must be. This is the new clothes of the emperor of Xinglong Coffee Industry, and it is also a pain that local coffee manufacturers do not want to mention. For idealists of Xinglong Coffee Brand, it has become more and more distant to regain their fame. When a Secretary-General in the industry who promotes the development of the industry hears some voices that may be uncomfortable, he does not know the shame and then strive for strength courageously. if there is no change, it will be strengthened, but in an ostrich manner. obviously, it is not a joke but a joke. I have heard that Mr. Secretary-General once said that Xinglong Coffee used to be the representative of New China Coffee, but it has disappeared today. How to revitalize Xinglong Coffee is our duty and responsibility. I can't let this brand, which carries prosperity, pride and history, disappear from my hands.

When the non-local coffee came, the response of the Secretary-General was, don't worry, let the beans from other places beat for a few more years, and you don't have to say that consumers buy them first.

It is said that the emperor is not in a hurry and the eunuch is in a hurry.