Italy Hello Group won the Greater China General Generation of Italian CAGLIARI Coffee in one fell swoop.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Italian coffee brand CAGLIARI, known as the "Ferrari" of coffee, has won soft hands in coffee tasting competitions around the world. Coffee is exported to more than 40 countries and regions around the world. Since the first generation of members of the CAGLIARI family went to Brazil in 1909 to find the most pure coffee beans, the coffee brand CAGLIARI has a history of more than 100 years and is now in the succession of the fifth generation of the family.

In order to meet the upgrading demand of the market, the Italian Hello Group of the "General Generation" harvester has made a new move, winning the Greater China General Generation of the Italian century-old coffee brand CAGLIARI in one fell swoop.

Hello Italy Group founder and Chairman Ye Jianyi (second from left) and General Manager of CAGLIARI Brand Company GIULIO FONTANESI (second from right)

CAGLIARI has a collection of more than 100 Italian-made ESPRESSO coffee machines from the beginning of the 20th century, showing the century-old evolution of the Italian ESPRESSO coffee machine and has the largest ESPRESSO coffee machine museum in the world.

Italy Hello Group opened its first large-scale store in Italy in 2006 and now has 12 large-scale department stores in Europe, each with an area of 1000-3000 square meters. In 2010, Ye Jianyi, founder of Italy Hello Group, returned to Hangzhou to start a business with the brand resources accumulated in Europe for many years. At present, Italy Hello Group has the authorization of more than 60 international brands, such as DIOR, PRADA, GUCCI, Disney, kenzo, melin, Soft and so on, many of which are exclusive Chinese general generation. Ye Jianyi told the World Zhejiang Merchants Network reporter that the Italian Hello Group will have an obvious transformation this year. It used to be luxury clothing bags, household department stores "walk on two legs", and will comprehensively enter the food project in the future. next, there will be spaghetti and baby food brands coming online one after another. "in the future, we will invest more energy to develop some characteristic brands to meet the market demand of the new consumer era."