The total amount of coffee exported from Indonesia special coffee exhibition in Kuala Lumpur may reach 7 billion rupiah.
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This year, the total amount of special coffee exports from some parts of Indonesia to Malaysia is scheduled to be 6 billion to 7 billion guilders.
"Last year, exports totaled 4 billion rupiah," A Syafrudin, president of the Indonesian Special Coffee Association (AKSI), said on the sidelines of the 2017 Indonesia Special Coffee Fair (ISCE) in Kuala Lumpur, Malaysia. We have set a target for total exports of 6 billion to 7 billion rupiah this year because some exporters have entered into commercial deals with Malaysian importers. "
He said that AKSI is committed to promoting export growth, not to mention that some companies are prepared to increase their exports this year or even more than last year.
"the good news is that some companies who participated in the last exhibition will no longer participate in this year's exhibition because they have signed sales agreements with importers for coffee beans and other coffee products," he said.
Chavrudin added that the 2017 ISCE is a platform to promote and promote some special coffee in Indonesia to Malaysia and its surrounding areas.
He said: "AKSI was invited to the Trade Counsellor of the Indonesian Embassy in Kuala Lumpur, Malaysia, and hosted the ISCE exhibition with 14 companies. Most of the 14 companies that have opened 14 booths at ISCE are AKSI members, and the rest are companies operating in Malaysia. "
Chavrudin said that companies that have established partnerships with Malaysian importers are more active in promoting Indonesian specialty coffee at the ISCE exhibition.
Companies participating in the exhibition for the first time can use ISCE to promote a variety of special coffee products produced by Indonesian islands. Indonesia is the third largest coffee producer in the world, and coffee grows in different environments. Indonesia has nine islands that produce its specialty coffee, "he said."
Chavrudin said that the special coffee products on each island of Indonesia have their own uniqueness and different tastes.
"We want to highlight the uniqueness of Indonesian specialty coffee. It is time to promote Indonesian coffee exports and ultimately improve the lives of coffee farmers, "he said."
Chavrudin commented that the ISCE exhibition plays an important role in promoting the development of the domestic coffee industry, while promoting the faster development of farmers, exporters and processing plants.
"this is the so-called 'integrated specialty coffee industry'," he said. "
Shavrudin added that Indonesia, as the world's third largest producer of specialty coffee, must show its worth as the most unique producer of specialty coffee.
He further revealed that AKSI will soon complete a memorandum of understanding on cooperation with the Ministry of Foreign Affairs to strengthen the promotion of coffee products in Indonesia.
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