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The Norwegian coffee god went to Guangzhou to share his experience: Chinese baristas should participate in more world competitions.

Published: 2026-07-15 Author: World Gafei

Last Updated: 2026/07/15, Professional barista communication please follow the coffee workshop (Wechat official account cafe_style) Norwegian coffee god Tim Wendelboe came to Guangzhou last Friday to meet with many fans for the first time. Tim, who came with titles such as the 2004 World Barista Competition, the 2005 World Cup Test Competition and the Fifth Nordic Cup Baking Competition, seemed quite easygoing, together with the baristas on the spot.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Tim Wendelboe, the Norwegian coffee god, came to Guangzhou for the first time on Friday to meet with a large number of fans. Tim, who came with titles such as the 2004 World Barista Competition, the 2005 World Cup Test Competition and the Fifth Nordic Cup Baking Competition, seemed quite easygoing. He shared his experience with the baristas at the scene and encouraged young Chinese baristas to participate in world competitions.

Tim told reporters that the coffee culture in Norway is very strong, and coffee plays the same role in local life as tea does in China. And most of the local people drink black coffee. The average Norwegian consumes 9 kilograms of coffee beans a year, while China's figure is only 19 grams. Tim believes that China's coffee market is very young and has great potential.

Tim said he did not want to be identified as the "world baristas champion" all the time, and at the meeting last week, he modestly said that he won the world championship because there were fewer participants in the World Series that year. He encouraged Chinese baristas to take part in more competitions and gain experience.

He also shared his experience in roasting "coffee beans that suit him". He revealed that his favorite coffee flavor is black coffee made from Kenyan coffee beans.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。