Why Starbucks does not occupy the Australian coffee market introduction to Australian coffee culture

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There are also many tourists from China. Australia is a familiar country. In fact, it is also our own coffee culture deeply rooted in the "coffee superpower". Here we will introduce the coffee culture and characteristics of Australia.

The turning point from tea culture to coffee

Australia has long been a British colony. Due to this influence, it is said that tea culture has penetrated into every household, and tea culture is stronger than coffee culture.

However, figures have been released that coffee consumption has exceeded black tea in the past few years. This is considered to be the influence brought to Australia by many immigrants from countries with the roots of coffee culture.

The influence of immigrants is rooted in coffee culture.

With more and more immigrants from Italy in Australia, full-scale coffee is becoming popular at home. In the second half of the 1980s, cafes run by these immigrants opened one after another and began to offer quality coffee.

This trend has gradually spread to all Australian citizens, and many people have come to understand the taste of coffee. And influential cultural figures (artists and businessmen) drinking coffee has become not only a sport, but also a "culture".

The establishment of unique coffee terms

In Australia, you will hear the kind of coffee you are familiar with. Let's look at the typical varieties of coffee.

Black coffee

So-called black coffee. It's equivalent to what we call American coffee.

Single black coffee

It's usually espresso.

Fu Ruibai

It's an espresso poured into a beaten milk.

Coffee business is good! The barista art school won't let go.

As a result of these factors, the coffee business in Australia is growing rapidly. Not only sell cafes and coffee shops, but many vocational schools have become various schools that have been established and popularized.

The reputation of the barista college is extraordinary not only in China, but also overseas. In Asia, those who study in Australian schools also indirectly influence foreign coffee scenes, such as opening cafes one after another.

A Summary of Coffee Culture and its characteristics in Australia

It turns out that Australian tea culture is common, and coffee has become a culture by immigrants from other countries. There is also a topic about Starbucks Coffee abolishing the management of direct stores, but this seems to be the result of an increase in individual management of coffee shops.

Australia has become a huge coffee market in Europe. New prosperity from this country is likely to take place.