The price of 1 jin of coffee beans in Yunnan, China is lower than that of 1 cup of coffee only because of the lack of industry standards and confusion.

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Present situation of Coffee Industry in Yunnan, China

According to figures released by the Yunnan Coffee Association, in the 2015-2016 harvest season, the average price of a kilogram of coffee beans purchased by enterprises from curry farmers is between 13 and 14 yuan, and the market price is maintained at around 16 yuan.

Yunnan accounts for 99% of the country's coffee production, but farmers can't get a cup of coffee with a kilogram of coffee beans. Yunnan coffee is the second largest foreign exchange-earning agricultural product in the province, but there are not many high-yield and high-quality planting bases and a considerable amount of infrastructure is weak, which is restricted by this, so it is in the situation of low yield and low efficiency. The processing and marketing process is even more "short board", so that the influence of the brand needs to be improved.

Chen Zhenjia, a doctor from the China Coffee Engineering Research Center, said that by the beginning of 2016, China had planted more than 1.8 million mu of coffee, with a total output of 140000 tons, accounting for 1.5 per cent of the world's total output. China is one of the 21 countries and regions that produce coffee in more than 70 countries and regions with an output of more than 100000 tons.

In China, coffee cultivation is concentrated in Yunnan, Hainan, Guangdong, Guangxi and other places. In the 1960s, coffee cultivation was mainly in Hainan. At that time, the planting area of coffee in Hainan reached more than 200,000 mu. Today, more than 50 years later, coffee cultivation in China is mainly in Yunnan, while the planting area in Hainan has dropped to less than 10,000 mu.

"Yunnan has geographical and climatic conditions suitable for coffee growth, mainly in the four major producing areas of Dehong, Baoshan, Pu'er and Lincang, with a total planting area of 1.77 million mu and a total output of 139000 tons, accounting for more than 99 percent of the country's total." Chen Zhenjia said.

At present, nearly 60% of Yunnan coffee production comes from Pu'er. By the end of 2015, the planting area of coffee in Pu'er City has reached 755700 mu, with an output of 57900 tons, and coffee has been exported to more than 30 countries and regions, including America, Europe and Asia.

The epitome of the development of China's coffee industry-- low price, low quality and difficult to get rid of

As a microcosm of the development of China's coffee industry, the development degree of "Yunka" determines the status of Chinese coffee in the world, but for a long time, Yunnan has mainly sold coffee beans, which is insufficient with downstream processing, and the profit space is not large. in addition, the coffee planting area is developing too fast, and the quality is difficult to control, which gradually becomes a hidden worry for development.

The unfavorable factors existing in every chain of the coffee industry make Yunnan coffee in a low-end state for a long time.

The dilemma faced by Yunka should start in the coffee garden. "at present, the coffee beans in Yunnan are of good quality only when they are on the trees, but they are not necessarily picked." Yang Zhiqi, chairman of Lincang Lingfeng Industrial (Group) Co., Ltd., is very saddened by the extensive cultivation of coffee in Yunnan. "Farmers harvest coffee in a unified way along the coffee forest, mixing coffee fruits of different quality into a pile, and there are no primary processing facilities. We can only rely on natural drying and ferment as soon as it rains. Basically rely on heaven to eat, so that the loss of quality is extremely serious. "

The extensive planting mode reflects the lack and confusion of industry standards. Farmers create a set of standards for planting, enterprises plant a set of standards, and processing and production is another set of standards. In the view of many professionals, such chaos has led to the general instability of coffee quality in Yunnan, and it is difficult for many coffee enterprises to produce coffee beans of the same quality for two years in a row, which is also the fundamental reason why the price of coffee in Yunnan has always been slightly lower than the international price.

"first, the picking quality of fresh fruits is poor, and there are too many immature fruits; second, there is a lack of technical equipment for separating green fruits, and the quality of fresh fruits is mixed; third, there is a lack of mechanical degumming technology and equipment, resulting in uneven quality; and fourth, there is a lack of mechanical drying technology and equipment." Hu Lu, deputy secretary general of Yunnan Coffee Industry Association, said.

Due to the shortcomings of intensive processing, Yunnan coffee is mainly exported as raw materials, and some foreign enterprises even point out that as long as the raw materials in Yunnan, even if the local enterprises have a certain intensive processing capacity, they can not get too much trust from each other.

The low purchase price of raw materials has also dealt a blow to the enthusiasm of growers. When the purchase price is too low, the farmer will choose to abandon the tube, or cut down the coffee tree and grow other crops.

Industry insiders said that if you want to compete for the international voice of the coffee market, you must take the road of deep processing in order to affect the international coffee futures purchase price. The local coffee industry practitioners in Yunnan have been seeking a breakthrough in this area, and they need one or two leading enterprises to come forward and take the lead.

What can the leading enterprises of Yunnan coffee industry do?

Dehong Hougu Coffee, as one of the leaders of Yunnan coffee industry, has the largest instant powder production line in the country. in response to the impact of falling international coffee prices, Dehong Hougu Coffee can digest Yunnan local coffee beans to a certain extent and buy farmers' coffee at a protective price. will not affect the enthusiasm and interests of farmers. "at present, each coffee trading center has its own reasons for existence, and the promotion and regulation of the market is the most in line with the law of the market." Xiong Xiangren, chairman of Yunnan Hougu Coffee Co., Ltd., said.

Lingfeng Coffee, which has become the largest coffee growing enterprise in China, has returned the land to farmers for planting, management and protection. All kinds of expenses and agricultural materials and fertilizers needed in the previous four years are all invested by the company, and each village is equipped with at least one technician to ensure that the coffee quality at every elevation and land is consistent and traceable. At the same time, there is also a dense layout of coffee processing plants to solve the problems of relying on heaven for food, unstable product quality and so on. Yang Zhiqi, chairman of the company, said that they have introduced Colombian coffee processing technology and equipment to ensure the quality of coffee production. This year, Lingfeng Coffee completed 9 processing sites and started the construction of 3 primary processing plants.

At present, Lingfeng has realized the docking and traceability between the product and the producing area, and established a traceability system from seed to cup, from field to table. Let the consumer consume clearly and know what kind of coffee he consumes and what kind of land he is growing in. "in fact, many curry enterprises lack financing channels and need a lot of money to invest in communication and channels."

At present, in Lincang, Pu'er, Dehong and other coffee growing areas in Yunnan, many enterprises with preliminary and deep processing capabilities have emerged. "I hope that the government will formulate a more unified and sustainable industrial policy, while supporting enterprises and managing the market." put more energy into the building of Yunnan coffee regional brand. " A head of a Yunnan coffee company said that most people are still full of confidence in the future.