than Coca-Cola instant coffee.
Among the various types of coffee, espresso undoubtedly represents a mainstream, including latte, mocha, caramel macchiato and cappuccino, all of which are models, but due to the particularity of technology and materials, at present, espresso products are rare in the domestic instant coffee market, and more espresso appears in cafes.
Chongqing Evening News reporter learned that with the diversification and high-end demand of domestic consumers for instant coffee, Italian coffee is more and more favored by people. Bike, an international instant coffee brand giant dominated by Italian instant coffee, has begun to make efforts in China's instant coffee market. Since entering the Chinese market in 2012, Bike Coffee has maintained a high growth rate of 40% and has become one of the top three in the domestic instant coffee market, according to a relevant official. This year, we will step up the promotion of products such as lattes, mochas and cappuccinos, so that more coffee fans can enjoy pure Italian instant coffee.
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Coffee consumption market "Korean Wave" surging market space is huge
With the growth of young and fashionable people and the substantial growth of returnees and overseas travelers, coffee culture has developed rapidly in China, and cafes have become a popular place for modern urbanites to gather and relax. Statistics show that coffee consumption in China is growing at an annual rate of 10% to 15%, and the number of cafes has doubled in the past five years. The annual per capita consumption of coffee in Japan and South Korea has reached 3.
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Look like a god, not like Korean coffee or repeat the same mistake of table coffee.
On the streets of Beijing and Shanghai, there are some Korean cafes with large floor-to-ceiling windows, pastoral and forest decoration, multi-woody and retro objects, coffee mainly selling fancy sweet drinks, and Korean cafes with dessert foods such as waffle. In the last two or three years, Korean coffee has been distributed in the Chinese market and has shown a trend of rapid development. With the help of coffee products
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