than Coca-Cola instant coffee.

Among the various types of coffee, espresso undoubtedly represents a mainstream, including latte, mocha, caramel macchiato and cappuccino, all of which are models, but due to the particularity of technology and materials, at present, espresso products are rare in the domestic instant coffee market, and more espresso appears in cafes.

Chongqing Evening News reporter learned that with the diversification and high-end demand of domestic consumers for instant coffee, Italian coffee is more and more favored by people. Bike, an international instant coffee brand giant dominated by Italian instant coffee, has begun to make efforts in China's instant coffee market. Since entering the Chinese market in 2012, Bike Coffee has maintained a high growth rate of 40% and has become one of the top three in the domestic instant coffee market, according to a relevant official. This year, we will step up the promotion of products such as lattes, mochas and cappuccinos, so that more coffee fans can enjoy pure Italian instant coffee.