The Alishan coffee flavor of the Tropic of Cancer Taiwan boutique coffee fascinates the world.

Taiwan, which loves coffee, has become one of the few major coffee producers and consumers in the world. In recent years, with the increase in the number of champion coffee and champion baristas, farmers who know how to grow and those who know the taste have joined hands to refine the process from beans to coffee, so that coffee has become a "promising industry" from a pure consumer market. become a producer and marketer. It also attracts more and more coffee lovers to come to Taiwan, fascinated by the beautiful taste of Taiwan.

Taiwan amazed the world with coffee.

Yang Yishan, the 2017 siphon coffee world champion and director of Coffee Lover's Planet, the flagship boutique grinding coffee store of the UCC Group, observed that more and more foreign coffee players are coming to Taiwan. The most popular coffee in the store is the manor coffee beans from Alishan. Many tourists even named to buy Taiwanese coffee beans as companion gifts.

Chen Zhihuang, winner of the 2013 Nordic Cup Coffee Roasting Competition and founder of Fika Fika Cafe, points out that foreign coffee fans like to taste coffee from Taiwan, and as long as they see Taiwanese coffee, they will definitely want to try it. In recent years, the quality of coffee beans in Taiwan has improved very rapidly, which has also helped to promote Taiwan's boutique coffee culture.

Taiwan leads Asia and achieves one-stop coffee production and marketing.

This coffee craze in Taiwan can be traced back to around 2000, when there was a new wave of fine coffee around the world, and coffee players in Taiwan began to delve into the nature of coffee, not only attaching importance to planting in the producing areas. even the effects of raw bean treatment, brewing methods and other factors on coffee flavor have been discussed.

Taiwan's coffee culture, developed from the consumer market, has been promoted all the way up to the development of the producing area.

According to the data of the Agriculture and Food Department of the Council of Agriculture, the area of land used to grow coffee in Taiwan has exceeded 1104 hectares in 2016, up from 387 hectares in 2006. In ten years, it has tripled.

"Taiwan is ahead of Asia and has achieved one-stop coffee production and marketing," Yang Yi-shan points out. In terms of quality, Taiwan is on the Tropic of Cancer and has a climate that is very suitable for growing coffee.

Taiwan coffee bean production season, from December to May of the following year. Yang Yishan says that because coffee farms in Taiwan often live in symbiosis with fruit trees, coffee beans have a special fruity flavor. In fact, during the Japanese occupation, Taiwan used to be the largest producer of coffee beans in East Asia. After a hundred years of baptism, Taiwan has flourished again.

Today's Taiwan coffee is a shining star on the coffee map of the world.

Chien Chia-Cheng, who has won a number of national champions in coffee competitions and is in charge of Peace & Love Cafe, believes that the advantage of Taiwan beans is that they reduce carbon emissions during coffee transportation and relatively improve their freshness. As coffee farmers pay more and more attention to varieties and treatments, the flavor has improved a lot.

From beans to coffee, a promising industry in Taiwan

Taiwan, which loves coffee, has become one of the few major coffee producers and consumers in the world. Yang Yi-shan says that five years ago, Taiwan did not have complete knowledge and skills in coffee cultivation. However, in the past two or three years, as the number of coffee beans competing on behalf of Taiwan and champion baristas has increased, "farmers who know how to grow and those who know the taste" have joined hands with each other to constantly refine the "process from a bean to a cup of coffee." make coffee a "promising industry."

However, at present, the production and sales of coffee in Taiwan are not comparable to those of other major producing areas in the world. Chien Chia-Cheng says that mainly because Taiwan's hinterland is small and labor costs are relatively high, Taiwan coffee beans "can only emphasize Taiwan, fine grain, and texture, but can't be measured yet." "

According to Chien Chia-Cheng's analysis, based on the sales volume in his store, Taiwan coffee has grown by about 10% to 15% in the past two years. He chose the Nantou country's surname "Baisheng Village Coffee Farm," which has won the first prize in Taiwan's domestic boutique coffee competitions many times. He says that the coffee beans are "very dry and have a special flavor, with tropical fruit and wine aromas." "

"small quantities and high prices are the current situation of coffee in Taiwan," Chen Chih-Huang points out. Taiwan beans are in low supply and the price is relatively high. Fika Fika began to supply and sell Taiwan coffee from time to time four years ago. He usually chose Nantou country's surname "Baisheng Village Coffee Farm" and "Xiangyang Taiwan Manor Coffee", and occasionally appeared coffee beans from Alishan's "Tropical Dance Manor."

Optimistic about the potential of Taiwan's coffee market, Yang Yi-shan says that she hopes to let the world see Taiwan's world-class boutique coffee produced by itself. In addition to the Alishan coffee beans already sold, Coffee Lover's Planet also launched the "Coffee Lover's Planet Taiwan Coffee Carnival" to share the wonderful flavor of Taiwan coffee. Eight domestic boutique coffee beans were selected in Taiwan, including Yunlin Gukeng "Songyue Coffee Farm", Taichung Peace "Shengu Mountain Coffee Manor" and Pingtung Sandimen "Stone Coffee Manor".