Things are precious when they are rare? Is microbatch really good or just a gimmick? What are the selection criteria?

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What is a microbatch?

Is to further select the beans with the best performance from a batch of beans that have already performed well.

In the simplest terms, "Microlots" is to select the best beans from a batch of beans that have already performed well.

You can think of it as a differentiation strategy, picking out the better parts before entering the market, so that the profit of selling can be higher. On the one hand, it satisfies the increasingly picky taste buds of the single-product coffee industry, and on the other hand, it also helps farmers produce coffee beans to enter the boutique coffee market, and at the same time establish their own quality image.

Just imagine, coffee of uneven quality can only be sold at a lower price. Is it a pity not to pick out the ones of higher quality?.

The method of "picking out" micro-batches

There are many ways to "pick out" micro-batches, for example, because the weather is better today, especially to separate today's coffee beans from others, or because a farmer is better at fertilizing, so separate his production from that of others, and so on. It can also be a special requirement today to take only ripe fruit, and then use double labor to pick out impurities and defective products; it can even be a high-risk attempt, such as deciding whether to change to other varieties with better flavor.

There is no definite method for micro-batch, but only through constant attempt and the cooperation of everyone can we find the really good quality. In an ideal state, such persistence and pursuit can make the technological improvement continue, and even drive the whole to improve together.

One side should have a better price and the other side should have a better flavor. It takes more time to find, improve and verify the exact landing point between the two sides.

Perhaps we can regard micro-batches as the product of demand at both ends of production and consumption; one side should have a better price, the other side should have a better flavor, the two sides happen to land, and more time is needed to find, improve and verify. At the same time, as we said in our introduction to environmental sustainability and certification, it may be too romantic to expect any single solution to emerge and solve all the problems in the world right away.