Success is also Nestle failure is Nestle? After the industrialization of coffee in Yunnan, there is a pitiful lack of fine coffee.

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The staff of Pu'er Coffee Manor in Yunnan Province pick coffee.

Li Guanting, founder of Aizhe Coffee, said that taking root in Pu'er and having eight years of experience in coffee production and international trade, he has a deeper understanding of Yunnan coffee.

"although coffee cultivation in Yunnan has a 'history' of more than 100 years, the real industrialization is only 30 years, that is, from 1988 to the present, and in these 30 years, the cultivation and development of Pu'er coffee is almost the epitome of Chinese coffee. Nestle's planting and promotion has contributed." Li Guanting said.

Of course, Nestl é is not the only foreign company that has made a difference in Yunnan coffee producing areas. Instant coffee companies such as Starbucks and Maxwell have made more or less contributions in Yunnan coffee producing areas. "they send seeds to the farmers for planting and come back to harvest them later, not to mention whether the planting is good or not. If the manufacturers don't harvest the seeds, then the farmers will feel bad," says industry insiders.

According to the person, the number of commercial beans purchased by companies such as Nestl é and Starbucks in Yunnan has declined. Coupled with the continued decline in futures prices, it is difficult for commercial bean farmers to have a "good day". Because of this, Nestl é, a company that has worked hard in Yunnan for many years, has been pushed to the opposite. There is even a view that there were very good coffee varieties in Yunnan in the early years, but with the arrival of Nestl é, coffee varieties with strong resistance to diseases and insect pests and high yield have been widely promoted. In this way, while Yunnan coffee is moving towards industrialization, the production capacity of its boutique coffee beans is almost pitifully small.

There is a "conclusion" of success, failure and failure. Of course, Nestl é doesn't think so. In Nestle's view, it is precisely because Nestl é has persistently purchased coffee beans in Yunnan over the past 30 years that it has promoted and protected the local coffee growing industry, which has been highly recognized by the competent authorities, farmers, business partners and other relevant parties. Auli is "supportive" of Nestle. In his view, the relatively difficult situation of the coffee industry in Yunnan is certainly not Nestl é 's fault. "the so-called factory of the world can be seen as a factory of blood and tears, or it can be seen as the only way for developing countries to rise. Different periods have different methods and strategies, and it was a win-win deal at the beginning. "