Yunnan Coffee suffers low Price Industry Association calls on Coffee Enterprises to purchase Yunnan Coffee

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During the coffee harvest season from 2017 to 2018, Yunnan coffee was affected by the low price of international coffee futures, and the price of raw beans hovered at 13-15 yuan / kg, which was directly close to the cost price of coffee planted by farmers, and even some farmers lost money. On May 24, Yunnan Coffee Industry Association called on domestic coffee enterprises to participate in Yunnan coffee procurement. "every time you buy a cup of Yunnan coffee, you can help Yunnan farmers make a profit of 0.3 yuan."

Li Xiaobo, president of the Yunnan Coffee Industry Association, said: "for a long time, many domestic coffee enterprises and merchants like to seek the distance and import foreign coffee at a price 1-2 times higher than Yunnan coffee." He said that at present, Yunnan coffee is often exported overseas at low prices, packaged and branded by foreign coffee companies and then sold back to China.

The price of coffee in Yunnan is low, but the domestic demand for coffee is exuberant. In 2018, the coffee consumption market in China is surging, and the competition is particularly fierce. In the past two months, the competition between domestic coffee brands and foreign coffee brands is particularly exciting. On April 4, 2018, Hougu Coffee sent a letter to Nestle calling for a joint supply of healthier coffee for coffee consumers. Luckin Coffee wrote to Starbucks on May 15, 2018: calling for fair competition and giving consumers more choices. At the same time, domestic coffee consumption places are springing up like bamboo shoots after a spring rain, and Chinese coffee consumption is entering the era of "blowout".

In fact, after years of development, especially in the past 10 years, Yunnan coffee has made continuous efforts in variety selection, planting management and protection, coffee processing technology, graded processing, coffee traceability system construction, coffee deep processing and so on. Yunnan has made an essential breakthrough, and has made remarkable achievements in the international cup evaluation. Yunnan has become one of the highest quality coffee producing areas in the world.

Yunnan Coffee Industry Association also called on: China's coffee consumption does not need to go far, Yunnan coffee sex-price ratio is very high, hope that people will consume more Yunnan coffee.

It is understood that at present, the planting area of coffee in Yunnan has reached 1.8 million mu, with an output of 150000 tons. Li Xiaobo said that the development of Yunnan coffee industry will go further. Yunnan coffee has quality and confidence to meet the needs of the domestic coffee market. "it is estimated that in the next 10 years, the planting area of coffee in Yunnan will reach 10 million mu, providing 10 billion cups of coffee for the market."

Li Xiaobo said: "Yunnan's unique natural and geographical conditions are an ideal place to grow Arabica coffee beans, and our association dares to guarantee: first, to ensure the quality of coffee; second, to ensure the altitude of planting; and third, to ensure a stable supply. Next, we will further eliminate the current situation of small, scattered and chaotic coffee industry in Yunnan for many years, and welcome domestic coffee buyers to buy coffee beans of high quality and high price in Yunnan, so as to achieve mutual benefit and win-win situation between coffee enterprises and farmers. "