Arabica Shanghai online Cafe Cafe is the most popular coffee shop in Shanghai

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Who am I? What kind of life am I going to live?

This is the question that% Arabica founder Dong Hai Lin Kefan has been thinking about in the past.

And the creation of% Arabica is his answer to this question.

We tasted the answer to his riddle and enjoyed his coffee philosophy

With his taste, enrich their own life, this is the brand value.

% Arabica

1 / F, Xiejin Building, Old Summer Palace Road, Minhang District, Shanghai, China

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In 2013, the first% Arabica was founded in Discovery Bay, Hong Kong.

It became popular at the Lanshan branch in Kyoto.

The boss is Donghai Linkefan, a Japanese from Zhenggang.

Travel around the world with my parents since childhood to experience different lives and different cultures

Why are there rich and poor people in the world?

Why are there happy people and unhappy people in the world?

He began to think about this question and began to think about what kind of life he wanted to live.

He went to the University of California at a time when Starbucks was expanding around the world.

He chatted or studied with his friends at Starbucks and began to form an inextricable bond with coffee.

After graduation, he still travels constantly, seeing different people and experiencing different cultures.

He continues to explore the mysteries of childhood. Why are some people happy and some unhappy in the world?

Who am I? What kind of life am I going to live?

After thinking about it over and over, he had the answer:

He wants to live a simple and simple life. He doesn't need much for life.

He just needs a great cup of coffee every day, which is why he started% Arabica.

Now% Arabica footprints are all over the world, and Europe has Germany (France's is about to open).

There are 12 in Arabian Peninsula, 3 in Japan, 3 in Hong Kong, 2 in China and 1 in the Philippines.

At present, Taiwan is not on the list. I hope we can also drink Arabica's delicious coffee in Taiwan in the near future!

This% Arabica in Minhang, Shanghai is long, with a contrast of cement and wood, and a large area of blank.

Reminds me of Blue Bottle Coffee blue bottle coffee.

And take-out cups of almost exactly the same color. (and only put LOGO on the cup, no other words)

The things sold in the store are also very pure, that is, coffee.

And only sells coffee, no cakes, desserts, sandwiches.

Simple style of the small shop, coffee should also be pure.

There are 3 kinds of Size coffee, plus 3 take-out cups!

Simple design, only a large LOGO, no other decoration

Maybe it's because there is no more popular decoration than LOGO!

The special coffee machine made by% Arabica brand combines the simple and fashionable brand image.

It is covered with coffee cups of earth color, and the picture is very textured.

% Arabica has a strong point, that is, coffee flower pull!

The boss spent a year persuading the latte art world champion Junichi Yamaguchi and some ideal baristas.

Also a member of% Arabica. Delicious coffee with beautiful flowers, from ear to ear a lot of fans.

Spanish latte

Spanish Latte

A Spanish latte is a latte milk, replaced by condensed milk, which tastes sweeter.

The taste of milk from mainland is quite different from that from Taiwan.

After getting used to the milk from Taiwan, I feel that the milk from the mainland tastes a little more pink.

(most of the milk made in mainland China on the market is reduced milk. )

The difference in taste buds can be realized by drinking Starbucks coffee.

So here to replace milk with condensed milk is nothing more than meeting a good general!

Higher sweetness and more silky taste!

Coffee latte

Caffe Latte

Maybe it's because of the milk quality, so I can't like it too much!

Concentrated macchiato

Espresso Macchiato

On the wall behind the counter, coffee shop chains usually put their own LOGO.

% Arabica released a map of the world made of metal, because his boss, Dong Hai Lin Kefan, is a traveler himself.

The concept of travel, also added to this brand, is deeply loved by this generation of young people!

% Arabica is very serious in building its brand, selling all kinds of cups and backpacks with its own LOGO in the store.

It can be seen that the group of customers are young people who like to taste fresh, and these young people love to share and have the financial resources.

Through them to establish a simple fashion brand image.

Iced latte

Carry it with a take-out cup and let me see its powerful brand aura! (laughs)

Experience:

Many people say that this is a rich third generation cafe.

Because behind the boss, Donghai Linkefan, there is a brilliant printing material company-ASIAMIX Co., Ltd.

Apart from Japan, this family business has also set up offices in China, Hong Kong and South Korea, which can be said to be a backing with strong financial resources.

Donghai Linkefan is the third generation of the enterprise. as the old saying goes, "you don't know food and clothing until you are rich for three generations."

Taste is a person's height, brand, is a person's depth

Most customers drink taste, inseparable from a solid brand foundation.

…… ……

Shanghai Cafe% Arabica

No. 169 Old Summer Palace Road, Minhang District, Shanghai, China (first floor, Xiejin Building)

TEL:+86-153-0085-8178

Opening hours: 09:00-19:00, Monday to Sunday