Current situation of coffee bean cultivation in China. How much is a pack of domestic coffee beans? which brand of domestic coffee is good?

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Pu'er City in Yunnan Province is the largest producer of domestic coffee beans in China, and has been awarded the "Coffee Capital of China". Its planting area has exceeded 1.4 million mu, which is far from being comparable to the intensive cultivation of small farmers in Taiwan. The output of coffee beans in Yunnan in the new season is 100000 tons. In addition to supplying foreign coffee chains Starbucks and Nestl é, it also provides Senna left Bank Coffee, a mainland-owned brand. Zhang Xun, operating director of Yunnan Coffee Trading Center, pointed out that Pu'er coffee has no brand visibility in the international community, so its price has been depressed, so it is currently cracking down on the brand of Pu'er coffee, holding a coffee cup meeting and setting up an auction center, becoming the champion coffee bean in 2015, with a transaction price of 2600 yuan per kilogram, in order to get out of the predicament of cheap coffee and create new value of "black gold".

At the 30th Global Fine Coffee Expo, China became the theme portrait country, and Pu'er coffee also traveled across the ocean as the representative of Chinese coffee. Yunnan exhibitors were pleasantly surprised to find that some coffee roasters in the United States have included Pu'er coffee in their warehouses, and Starbucks has also launched Yunnan coffee products.

Today, the annual Pu'er Coffee Raw Bean Competition held in Yunnan also welcomes the world's coffee merchants with open arms. Most of the coffee varieties cultivated by Pu'er farmers have passed the cup test, and their scores are basically stable above the 80-point standard set by the American Fine Coffee Association.

Pu'er coffee is not just connected with the world today. Many years ago, it exported more than 80% to more than 30 countries and regions, including the United States, Germany, France, Saudi Arabia and so on.

But for a long time, the world's curry merchants did not seem to know that China also produced coffee. "in the past, Chinese coffee beans were mainly exported as primary agricultural products, and buyers seldom publicized the information of origin." Shu Yangdao, general manager of Yunnan International Coffee Trading Center, broke the reason.

All along, Pu'er coffee lacks pricing power in the international market, and the price of Pu'er coffee is much lower than that in the international market. Shu Yang said that only by taking the route of high-quality development, will the world curry merchants be willing to pay attention to the brand information of the country of origin; the improvement of coffee quality will enhance the bargaining power.

China has also set up Pu'er Coffee Seedling breeding Base and Coffee Research Center in Pu'er, hoping to improve coffee quality and help Pu'er coffee reach the world through improved variety cultivation and technical guidance.

At present, among the more than 300,000 farmers in Pu'er, many people have begun to introduce the coffee manor management model. In the coffee farm in Nandaohe Village on the outskirts of Pu'er City, 77-year-old "Ka Nong" Liao Xiugui's 300 mu coffee forest has been harvested and is waiting for foreign acquisitions.

Brand recommendation of domestic coffee beans

Qianjie Coffee roasted domestic coffee beans-Yunnan small grain iron pickup coffee has a full guarantee in brand and quality. And more importantly, the performance-to-price ratio is extremely high, each pack of 227 grams, the price is only about 69 yuan. According to the calculation of 15 grams of coffee beans per cup of coffee, a bag of coffee can make 15 cups of coffee, which costs only about 5 yuan per cup, which is recommended by conscience compared to the price of tens of yuan a cup sold in a coffee shop.

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