Starbucks joins hands with China Poverty Alleviation Foundation to promote the Development of Coffee growing areas in Yunnan

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Starbucks Coffee Company (NASDAQ: SBUX) announced today that on the basis of the Yunnan Coffee Project, which has been deeply cultivated for six years, Starbucks will rely on its professional advantages and complete facilities in the global coffee industry to further improve the lives of Yunnan coffee farmers and their families, and continue to help local coffee farmers optimize planting methods and improve coffee planting quality so as to increase their planting income. At the same time, free health check-ups and extracurricular study guidance will be provided for school-age children of poor farmers. It is planned to achieve the goal of benefiting 50,000 farmers and 6,000 school-age children in 30 villages in Yunnan Province by 2023.

Starbucks, China Poverty Alleviation Foundation leaders at the launch ceremony group photo

To implement the program, Starbucks will partner with the China Foundation for Poverty Alleviation (CFPA) to take the lead in pilot projects in Conggang Village and Nankang Village in Baoshan District of Yunnan Province, working together to improve the living conditions of local coffee farmers and their families. It is expected that more than 1,000 coffee farmers and nearly 400 school-age children will benefit directly in the first batch. Starbucks '3.5 million yuan ($500,000) investment in the pilot project will be entrusted to Gift Asia, a nonprofit organization dedicated to charitable causes in Asia.

"We are very pleased to be able to cooperate with the China Foundation for Poverty Alleviation, which has rich professional experience in poverty alleviation. I believe that the cooperation between the two sides will benefit more Yunnan coffee farmers and their families." This cooperation is also another new beginning for Starbucks to continue to invest in Yunnan public welfare. We hope to do our part to build Yunnan into a better coffee growing community together." Wang Jingying, CEO of Starbucks China, said: "Over the past six years, Yunnan has become one of the most important coffee producing regions in the world by bringing the best coffee in China to the world. Starbucks 'Yunnan coffee project also allows local coffee farmers to improve their coffee growing skills and improve their lives. In the future, we will continue to strengthen the training of farmers so that they can get rid of poverty and become rich on their own. At the same time, we will actively invest in local education, giving their children more extracurricular learning guidance, so that these children have more opportunities to have a different life."

Speech by Cui Fuqiu, Vice President of Public Affairs of Starbucks China

Starbucks has always been committed to improving the living standards of Yunnan coffee farmers and bringing high-quality Yunnan coffee to the world. In 2012, Starbucks established Yunnan Grower Support Center in Pu 'er, giving full play to its professional advantages and helping thousands of coffee farms obtain high standards of "coffee and grower fairness norms"(C.A.F.E.). Practices) certification, a total of 17,000 farmers have provided standardized cultivation training. And by promoting the procurement principle of "high quality and good price", it leads the industry standard and brings more rich returns to coffee farmers who grow high-quality coffee beans. In the future, Starbucks will continue to give full play to its scale advantages and professional background in the coffee industry, and help farmers in Baoshan Conggang Village and Kang Village to improve coffee quality from the source, increase sales opportunities and market competitiveness in a sustainable way.

Speech by Jiang Shaogao, Vice Chairman of the Seventh Council of China Poverty Alleviation Foundation

"I have been growing coffee for 18 years, and these years because the quality of our coffee does not meet the requirements of fine coffee, it has not been sold, and the children have to go out to work." We always wanted technical experts to guide us in growing high-quality coffee and help us sell it at a better price. Then my granddaughter can go to a good school, and the children can come back to us, and our family will be reunited." said Yan Zuyun, 64, a local coffee farmer.

Starbucks Yunnan Public Welfare Project creatively adopts comprehensive solutions, which will not only help coffee farmers improve the quality of coffee planted, but also focus on supporting the development of the next generation of coffee farmers. Through long-term cooperation with local schools and educators, we provide health check-ups and more high-quality teachers 'study guidance for poor school students, helping them lay a good foundation for education and have the opportunity to realize their dreams and change their destiny. Through cooperation with the China Foundation for Poverty Alleviation, nearly 400 children in Conggang Village and Nankang Village Primary School will enjoy more than 400 hours of extracurricular tutoring per person per year, including learning guidance and interest and skill development. In the future, the scope will be gradually expanded in stages to eventually cover 6000 school-age children in 30 villages in Yunnan.

Children of Conggang Village Primary School

"I am very pleased to see that Starbucks, as a leader in the global coffee industry, has actively responded to the call of the Chinese government to actively participate in the fight against poverty." Zheng Wenkai, president of the China Foundation for Poverty Alleviation, said,"Poverty alleviation through education is an important task and means of poverty alleviation. Starbucks innovates with integrated solutions that leverage the company's strengths to boost coffee farmers 'incomes while enhancing their children's education and well-being. This innovative poverty alleviation model will have a long-lasting impact on the local area.

As a leading coffee company in the world, Starbucks has always adhered to the commitment of "in China, for China", rooted in China for nearly 20 years, and has always given back to the community with practical actions. At the end of last year, Starbucks pledged to invest 132 million yuan (US$20 million) over the next five years to launch and implement a series of sustainable social welfare projects in the mainland of China, including helping to improve the living standards of Yunnan farmers and their families. This cooperation is one of Starbucks China's important measures to implement its social impact program.

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