Dunkin' wants to grab the Starbucks market and launch cheaper espresso
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)
Dunkin‘ Brands Group Inc. (DNKN) is trying to challenge its rival Starbucks (58.06, -0.75, -1.28%) by offering lower-priced products on Starbucks 'signature high-quality espresso.
The Canton, Massachusetts-based chain said Wednesday that the biggest changes on its beverage list since it began offering espresso through simple machines 15 years ago are upgraded lattes, cappuccinos and Americanos.
Dunkin wants customers to think its coffee is cheaper than Starbucks coffee and just as good. The company dropped the word "Donuts" from its name last month and encroached on Starbucks territory by selling cold coffee in its stores and bottled iced coffee in grocery stores.
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The first Yunnan Fine Coffee Cultural Festival was held in Lincang in December to display Yunnan Fine Coffee.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) the first Yunnan boutique coffee culture festival and the fourth Yunnan coffee cup China brewing finals (hereinafter referred to as the boutique coffee culture festival) will be held in Lincang City on December 21, 2018, will vigorously promote and display Yunnan boutique coffee, expand Yunnan boutique coffee brands
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"Lucky is open to join"? The official refutes the rumor: do not accept any form of joining
On the morning of the 25th, Luckin Coffee issued an official Weibo statement saying that luckin coffee and Luckin Coffee are legally registered trademarks of Luckin Coffee and are protected by the national trademark law. Luckin coffee (Luckin Coffee) operates in a 100% direct operation mode and does not accept any form of franchise. Recently, the news that Luckin Coffee accepted to join spread again on the Internet. And run in the square a few times before.
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