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Dunkin' wants to grab the Starbucks market and launch cheaper espresso

Published: 2026-04-23 Author: World Gafei

Last Updated: 2026/04/23, For more information on coffee beans, please follow the coffee workshop (Wechat official account cafe_style) Dunkin Brands Group Inc. (DNKN) is trying to compete with its rival Starbucks (58.060.75,-1.28%) by launching lower-priced products on Starbucks' signature high-quality espresso (espresso). This company is headquartered in Massa

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Dunkin‘ Brands Group Inc. (DNKN) is trying to challenge its rival Starbucks (58.06, -0.75, -1.28%) by offering lower-priced products on Starbucks 'signature high-quality espresso.

The Canton, Massachusetts-based chain said Wednesday that the biggest changes on its beverage list since it began offering espresso through simple machines 15 years ago are upgraded lattes, cappuccinos and Americanos.

Dunkin wants customers to think its coffee is cheaper than Starbucks coffee and just as good. The company dropped the word "Donuts" from its name last month and encroached on Starbucks territory by selling cold coffee in its stores and bottled iced coffee in grocery stores.

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