After financing 200 million yuan, there is a new action Ruixing Coffee Open Enterprise API Platform

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On December 18, Lucky Coffee announced that it would open its API platform to enterprises or organizations with member systems to export its technology and service capabilities to partners in other fields. China Construction Bank, Shanghai Pudong Development Bank, Shunfeng and other companies became the first batch of strategic partners.

After Ruixing Coffee raised 200 million yuan, this new move is to open up the enterprise API(Application Programming Interface), which is the first in the global coffee industry. The API platform can realize real-time interaction between enterprises, retrieve Ruixing coffee coupon code database data on demand, meet the needs of point exchange, member rights and interests, employee welfare, business gifts, etc., so that its users can get a cup of good coffee at any time in various application scenarios. In addition to the traditional way and enterprise purchase coupon code mode, Ruixing Coffee adds two online API access methods: users directly redeem coffee coupons; users redeem coupon codes and redeem coffee coupons through Ruixing Coffee APP.

Ruixing Coffee, headquartered in Xiamen, was put into trial operation in January 2018. By the end of November 2018, it had completed more than 1700 store layouts in 21 major cities such as Beijing, Shanghai and Shenzhen, and achieved 100% coverage within 500m in the urban core area of Beijing and Shanghai, which customers can reach within 5 minutes on foot. On December 12,2018, Ruixing Coffee received $200 million in Series B financing with a post-investment valuation of $2.2 billion.

For all enterprises and platforms with membership and welfare systems, small high-frequency coffee is the most suitable exchange and consumer goods. Li Jun, vice president of Ruixing Coffee, said at the enterprise API open platform strategy conference: "The opening of enterprise API is conducive to the third-party platform to improve its user stickiness through Ruixing Coffee, stimulate the daily activity of the platform, facilitate users to convert the digital rights and interests of the third-party platform into physical consumption, and at the same time, it is also conducive to Ruixing Coffee reaching more consumers and realizing win-win results from multiple parties."

The personage inside course of study thinks, Ruixing coffee realized leapfrog development in the first year of opening, reconstructed domestic coffee industry with new retail mode, this Ruixing coffee open enterprise API platform is actively seeking innovation, really put a cup of high-quality and cost-effective good coffee into more scenes.

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