Are Starbucks hungry hand in hand, Luckin Coffee is not willing to be lonely to go to Meituan?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
According to the South China Morning Post, people familiar with the matter revealed that Luckin Coffee was stationed in Meituan and planned to cooperate with Meituan Dianping to distribute coffee and other food to customers through the latter's takeout network.
The announcement of the partnership between the two companies follows the announcement of a partnership between Alibaba's ele.me and Starbucks in August. Before partnering with ele.me, Starbucks faced slowing sales growth and a lack of official distribution channels in China.
If Luckin Coffee's presence in Meituan is promoted, users will be able to buy Ruixing's products through Meituan's takeout platform in more than 20 Chinese cities, according to people familiar with the matter.
A spokesman for Meituan declined to comment, while a spokesman for Ruixing declined to comment.
Luckin Coffee's current takeout orders can only be placed through his own app and then delivered through SF. After Luckin Coffee is stationed in Meituan, it will increase its distribution capacity and intensify competition in China's takeout market.
Luckin Coffee, which offers coffee and a variety of baked goods, started operations in Beijing and Shanghai at the beginning of this year, and about half of its stores use the "takeout window" model.
Meituan's loss widened to 83.3 billion yuan ($12.1 billion) in the fiscal third quarter ended in September, mainly due to competition with other delivery platforms such as ele.me.
Meituan raised $4.2 billion in September through Hong Kong-based IPO, which fought a subsidy war with ele.me in various areas of on-demand services such as takeout, review and massage to gain market share at the expense of short-term profits.
Luckin Coffee, who recently doubled his valuation to $2 billion, completed a new $200m round of financing last week. Luckin Coffee has set up 1700 stores in 21 cities. The coffee chain says it can complete every order in a big city in 18 minutes.
Luckin Coffee is subverting China's coffee industry with huge subsidies, offering 50 per cent coupons a week, charging a delivery fee of 6 yuan per takeout and offering "buy one get two free" discounts on Singles Day.
At the same time, for Starbucks, the growing coffee culture in China in recent years has offset the increasing saturation of the US market. The company has about 3400 stores in China and plans to double that number by 2022.
But Starbucks is facing competitive pressure from local companies such as Luckin Coffee, which is expanding rapidly with low-cost distribution and online orders, offering not only high discounts but also higher wages for employees.
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
After financing 200 million yuan, there is a new action Ruixing Coffee Open Enterprise API Platform
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) December 18, lucky coffee announced to open API platform to enterprises or organizations with member system, and export technology and service capabilities to partners in other fields. China Construction Bank, Shanghai Pudong Development Bank, Shunfeng and other companies became the first batch of wars
- Next
Starbucks doesn't have Internet genes! Follow the example of Rui Xing's "coffee delivered by newly registered users". The result is tragic.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Beijing, December 19 (Reporter Wang Wanying) newly registered users can get a cup of coffee, buy one get one free, buy five get five free, this is a sharp weapon for the small Blue Cup in 2018 to attract users and rapidly grow into the second largest coffee brand in China. Yesterday, Starbucks also wanted a ride for Christmas and a copycat.
Related
- The milk tea cup becomes smaller?! Overlord Tea Girl launches a new "Return to Yunnan" series
- Accused of selling counterfeit and high-priced coffee beans! Well-known boutique coffee brand "Oukelao" bowed and apologized!
- How to make espresso dumplings? Can I eat coffee and glutinous rice balls together?
- Save the unformed and stagnant powder cakes in one second! What is the problem with stagnant water in the powder bowl of the espresso machine?
- What does hand-brewed coffee stop mean? Why is it not recommended to make coffee by hand?
- Is it normal to smell like coffee? Why does coffee smell like alcohol? What's wrong with the strong smell of cold extract ice dripping ice brewed coffee?
- How to solve the problem that hand-brewed coffee extraction takes too long? Why is the water flowing so slowly when making coffee?
- The main points of making Australian white coffee, the proportion details, how does Australian white properly foam and blend the flowers?
- Can ice water make cold extract coffee? What is the difference between room temperature water and ice water for making cold coffee?
- What milk is best for making latte and white Dirty coffee? What is the difference between different brands of fresh milk and pure milk for making coffee?