How to make a good cup of coffee

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What kind of coffee is good and the secret of making a good cup of coffee? from planting, roasting, grinding to brewing coffee beans, each step has its own special know-how, all of which need to be taken care of and carefully prepared. People on the way to coffee must have in-depth research.

The secret of tasting coffee

There is no absolute standard for what kind of coffee is good!

Including the environment around you, the mood of tasting, the friends who share coffee with you, and the delicious pastry that you can't help ordering again.

China's coffee drinking market has great potential and prefers freshly brewed coffee.

According to the statistics of the Oriental Consumer Marketing Database (E-ICP), there are at least 5.4 million coffee drinkers in Taiwan. According to the Taiwan Coffee Association, the annual output value of Taiwan's coffee consumption market is about 13.5 billion, of which currently brewed coffee accounts for nearly 50%, indicating that Chinese people prefer to brew coffee.

-the average amount of coffee consumed by each person in the world is 448 cups per year, while that in Taiwan is 80 Murray 100 cups, compared with more than 200 cups in Japan, 300 cups in Europe and the United States, and more than 400 cups in Finland and Norway in Northern Europe. Taiwan's coffee market still has a lot of potential for growth in the future.

There are all kinds of coffee shops in Taiwan. What kind of coffee is good?

At present, the types of coffee shops in China include individual specialty stores, compound chain stores, and coffee sold in the form of convenience store channels (see the attached materials at the end of the article). Among them, there are more than 20 brands in the compound chain coffee shop system, there are about 1500 shops, there are 3 brands selling coffee through convenience stores, and there are more than 1500 in Taiwan. How to find self-niche value and stand out in a highly competitive market?

Big Thinker cited four brands with different positioning and good performance as examples to share:

Differential positioning shows different niche values. Core quality vs. Top boutique vs. Parity combination vs. Convenience is available

[core quality] what everyone calls high-style coffee-Starbucks Coffee

Master the core culture of coffee-"all features are drunk", not afraid of cheap coffee to compare.

Focus on the origin-exhibition store process, maintain the consistency of image and strategy, and continue to develop new products, such as new flavors of coffee, dim sum, ice cream, CD, etc., but all the growth still revolves around "high-quality coffee".

[top boutique] adhere to the orthodox top boutique-espressamente illy coffee

The pursuit of the highest quality-- setting up a research center to improve the quality "perfect Coffee Taste New Product Innovation Plan"

Higher price positioning-higher than Starbucks' pricing strategy of 5 to 10%

Boutique grade furnishings-three of the best contemporary Italian architects plan and design storefronts, providing contemporary artists with distinctive coffee cups and saucers

[parity combination] the biggest driver of creating affordable coffee culture-85 degrees C

Cheap and good! Everyone can enjoy five-star treatment and five-star enjoyment-- "five-star products, five-star celebrity chefs, affordable prices" to create coffee, cake, baking-based stores, lower the threshold of coffee tasting, and increase the consumption rate of guests.

City Coffee (CITY CAF É), a cheap coffee brewed with convenient access.

At any time in the cafe around you-with 7-ELEVEN convenience store access, the active expansion of more than 1000 stores, any time and place, will accompany you.

Olfactory impulse-although not to buy coffee for the purpose of stepping into the 7-ELEVEN, smell coffee bursts of coffee, can not help but buy.

Attached information

-Overview of chain Coffee

At present, there are more than 20 domestic chain coffee brands, mainly operating in a compound mode (drinks + light meals / pastries). Only some businesses are listed in this table as a reference.

Note: the above information sources are taken from the official websites of the road operators and sorted according to the brand ratio.

-Overview of access type coffee

The coffee brand attached to the convenience store has the most direct impact on the canned coffee in the freezer, and has a great impact on the chain coffee shops.

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