How did Taiwan's coffee culture develop to today? why is Taiwan's coffee so strong?

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I. the birth of the first cafe in Taiwan

The earliest cafes in Taiwan can be traced back to the Japanese occupation era from 1912 to 1926, opened by the Japanese in Taipei. The first real coffee shop opened by Taiwanese was the "Victor" Cafe in 1931 in Taiping Town, Taipei (now between the first and third sections of Yanping North Road, Datong District, Taipei).

II. The style of Taiwan cafes

Before 1997, most cafes in Taiwan were dominated by coffee shops with distinctive personal styles, and chain coffee shops with low prices in Japan were also mainstream. In March 1997, the Beresta Coffee Company took the lead in opening a chain of coffee chains with Seattle-style heavy-roasted coffee in the United States, and the following year set up a roaster in Taiwan to produce fresh coffee beans for its own use. It is the first local coffee shop in Taiwan to operate in an American style.

Provide medium-to-high-priced and high-quality coffee, a seating area as comfortable as the hotel lobby, self-service rather than table service, issue monthly coffee knowledge magazines and manuals to consumers for free, print consumers' exclusive "coffee passports" and other destructive and innovative business practices, cut into Taiwan's coffee market dominated by Japanese coffee at that time. At the same time, Beresta Coffee Company is also the pioneer representative of the first Chinese-made local brand and large-scale roaster among Taiwan coffee chains.

Coffee has become one of the indispensable drinks for Taiwanese.

How much do Taiwanese love coffee? It is said that the coffee cups drunk by Taiwanese in a year are equivalent to about 210000 buildings. Based on the amount of coffee imported into Taiwan, the industry estimated that the average consumption of coffee per person in Taiwan exceeded 100 cups in 2016.

In the past, coffee shops in Taiwan always gave people the same strong color as aristocratic enjoyment. With the changes of the environment and economic patterns, the improvement of people's living standards and the acceleration of westernization, the overall food and cultural habits have also changed. Coffee drinks have become an indispensable part of life, and coffee shops have also become a place to provide business efficiency and emotional exchange.

IV. the development prospect of coffee shops in Taiwan

When coffee shop owners find it hard to get back to money by simply selling a cup of coffee, coffee shops no longer only sell coffee these days, whether it's the most traditional dessert, to egg cakes, curry rice, and iced ice. and some cafes use a combination of brands, and almost any meal you can think of can be found in the cafe, and even Sliced noodles will have it.

When the combination between the catering industry is no longer rare, coffee comes out of the restaurant and into barbershops, pharmacies, clothing stores, hotels and motorcycle shops. Some entrepreneurs combine their own industry with coffee, while others upgrade the original space through the in-store model, allowing consumers to jump out of their old impressions and produce new sparks. As for whether such a combination can be 1: 1 > 2, it is worth observing.

This is the history of Taiwan's coffee culture and the reason why Taiwan's coffee is better.

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