Do you know what coffee beans are used in McDonald's coffee? does McDonald's brew coffee black?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
McCafe started the business of coffee beans and capsule coffee in the US market in 2015. They chose Maxwell's parent company Kraft Heinz to work together to enter American supermarkets and seize the $11 billion market. Mainly coffee beans are blended coffee beans.
Recently they launched a new ad, World Best Mom, targeting young mothers who need to work and have children at the same time. The mother in the advertisement has to take care of the children and work from home. Life is so hard! McCoffee tells you that their Arabica beans are perfect for moms who can't slack off all day. The taste is smooth, not too bitter, and a moderate shade can cheer you up.
The ad produced by Leo Boehner is insipid in content and creativity, but the research and positioning behind it is aimed at a market segment. Market research conducted by Kraft Heinz and McDonald's shows that supermarket coffee (coffee beans and capsule coffee) tastes bitter, according to AdAge. Some of them are too light. They try to find a middle balance in the taste.
Xan Lewis, manager of Kraft Heinz's partnership with the McCoffee brand, told AdAge that they wanted to target female consumers. These people buy McCoffee in the store, so McCoffee wants to occupy their coffee machine (and capsule coffee machine).
According to data from the Washington Post in 2014, the highest-selling brands in the US market for retail coffee (including coffee capsules, beans and ground coffee powder) were Keurig, Folgers, Starbucks, Maxwell, Donndole and Nestl é.
McCafe, Starbucks and Costa all belong to fast food coffee, but it is more accurate to say that coffee drinks are produced rather than coffee. In terms of coffee quality alone, if you have to pull out a big one, the easiest way is to taste the espresso from the two houses and intuitively compare the quality and freshness of the coffee beans. The quality of McCafe coffee beans should be second to that of Starbucks. In the first two years of the United States, Consumer Report rated the fast food coffee industry, with McCafe ranking first and Starbucks last.
McDonald's coffee is freshly ground coffee, so it belongs to black coffee.
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