The Royal Cafe Demel Cafe in Austria has been transformed into a new online celebrity cafe.
The famous Demel Cafe in Austria has transformed from a "court aristocrat" to a "new Internet celebrity" cafe, Guangming Daily reported today.
And the reason for the transformation is not difficult to guess, under the influence of the epidemic "black swan", people stayed at home in 2020 so that the development of traditional physical stores around the world almost stopped, especially the catering industry suffered a devastating blow, many brands had to face transformation, similarly, Demel Cafe is also faced with this dilemma.
According to data, Demel Cafe, Sach Cafe and Central Caf é are called the three major cafes in Vienna, which is one of the most beautiful cafes in Europe, so it is said on the Internet that "Vienna almost includes the best cafes in the world."
The Demel Cafe is located near the Hofburg Palace in the inner city of Vienna. it was founded in 1786 and designed by the royal architect.
The Demel Cafe of Austria, known as the Royal Cafe, has a history of hundreds of years and is deeply loved by the Austrian royal family. It is a high-end coffee shop frequently visited by the royal family. For example, King Hussein of Jordan, Queen of England, Michael Jackson and others were once guests. It is said that the cafe is not only a special dessert for the Austro-Hungarian Emperor Franz Joseph and Princess Sisi, but also a meeting place for Vienna aristocrats and celebrities from all walks of life.
Due to the further deterioration of the COVID-19 epidemic in Europe in December last year, Demel Cafe had to lay off a large number of staff, but layoffs can only reduce the temporary cost of the enterprise, and can not bring long-term economic benefits to the enterprise. Demel Cafe, which is struggling in the epidemic, in order to reduce losses, Demel Cafe began to move towards the road of transformation-to an online celebrity shop!
It is understood that Demel Cafe, which has been transformed into a "new Internet celebrity" cafe, sells more than 700 emperor pancakes every day, of which small pancakes (150g) sell for 5.9euro and large ones (250g) sell for 7.9euro. People who buy desserts usually buy a cup of classic Austrian Milangchi coffee with a decent income.
In addition, as the COVID-19 epidemic in Austria is still severe, in order to prevent customers from gathering in the store, takeout food purchased must be 50 meters away from the coffee shop before it can be enjoyed.
It is worth noting that Demel Cafe is not the first cafe to transform, hit by the public health and safety incident in 2020 and the pressure of survival. As far as the coffee industry is concerned, the domestic Internet coffee chain brand even coffee has been restarted through the transformation of the epidemic. Even coffee has turned to online activities by closing all offline stores. Today, the consumer market is rapidly changing, whether due to the impact of the epidemic or the pressure of survival. Changing the mode of operation according to the existing conditions is one of the ways to better adapt to market changes.
* Image source: Guangming Daily video screenshot network
- Prev
Shenzhen Tea Beautiful Milk Tea Store queued 30,000 to buy a cup of milk tea? A pleasant response: misunderstanding.
Line up 30,000 to buy a cup of milk tea. What is the sanctity of a pleasant appearance? Why is everyone so crazy about it? On April 2, milk tea, an online celebrity with Chinese style as its theme, opened a shop in Shenzhen for the first time. There was another long queue on the first day of business. Now, # Shenzhen has queued up for 30,000 # and #
- Next
Starbucks launches new features Starbucks sign language stores have several Starbucks first sign language stores where
Starbucks has developed a lot of new features, such as May 21,2019, Starbucks launched online point, to the store to pick up a brand-new function, called Coffee Starbucks Now; February 2020, Starbucks improved the previous star delivery service and Coffee Express mobile phone order service, launched a contactless Starbucks experience, encourage customers to order online; Starbucks China Coffee Express positive a while ago
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m