The Royal Cafe Demel Cafe in Austria has been transformed into a new online celebrity cafe.
The famous Demel Cafe in Austria has transformed from a "court aristocrat" to a "new Internet celebrity" cafe, Guangming Daily reported today.
And the reason for the transformation is not difficult to guess, under the influence of the epidemic "black swan", people stayed at home in 2020 so that the development of traditional physical stores around the world almost stopped, especially the catering industry suffered a devastating blow, many brands had to face transformation, similarly, Demel Cafe is also faced with this dilemma.
According to data, Demel Cafe, Sach Cafe and Central Caf é are called the three major cafes in Vienna, which is one of the most beautiful cafes in Europe, so it is said on the Internet that "Vienna almost includes the best cafes in the world."
The Demel Cafe is located near the Hofburg Palace in the inner city of Vienna. it was founded in 1786 and designed by the royal architect.
The Demel Cafe of Austria, known as the Royal Cafe, has a history of hundreds of years and is deeply loved by the Austrian royal family. It is a high-end coffee shop frequently visited by the royal family. For example, King Hussein of Jordan, Queen of England, Michael Jackson and others were once guests. It is said that the cafe is not only a special dessert for the Austro-Hungarian Emperor Franz Joseph and Princess Sisi, but also a meeting place for Vienna aristocrats and celebrities from all walks of life.
Due to the further deterioration of the COVID-19 epidemic in Europe in December last year, Demel Cafe had to lay off a large number of staff, but layoffs can only reduce the temporary cost of the enterprise, and can not bring long-term economic benefits to the enterprise. Demel Cafe, which is struggling in the epidemic, in order to reduce losses, Demel Cafe began to move towards the road of transformation-to an online celebrity shop!
It is understood that Demel Cafe, which has been transformed into a "new Internet celebrity" cafe, sells more than 700 emperor pancakes every day, of which small pancakes (150g) sell for 5.9euro and large ones (250g) sell for 7.9euro. People who buy desserts usually buy a cup of classic Austrian Milangchi coffee with a decent income.
In addition, as the COVID-19 epidemic in Austria is still severe, in order to prevent customers from gathering in the store, takeout food purchased must be 50 meters away from the coffee shop before it can be enjoyed.
It is worth noting that Demel Cafe is not the first cafe to transform, hit by the public health and safety incident in 2020 and the pressure of survival. As far as the coffee industry is concerned, the domestic Internet coffee chain brand even coffee has been restarted through the transformation of the epidemic. Even coffee has turned to online activities by closing all offline stores. Today, the consumer market is rapidly changing, whether due to the impact of the epidemic or the pressure of survival. Changing the mode of operation according to the existing conditions is one of the ways to better adapt to market changes.
* Image source: Guangming Daily video screenshot network
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