Shenzhen Tea Beautiful Milk Tea Store queued 30,000 to buy a cup of milk tea? A pleasant response: misunderstanding.

30,000 lines for a cup of milk tea?

Who is the god of tea?

Why is everyone so crazy about it?

April 2, with the theme of Chinese style, the online red milk tea Yanyue color opened for the first time in Shenzhen.

On the first day of business, everyone, everyone... Long lines.

This is not,#Shenzhen tea color has queued up 30,000 #,#Shenzhen a cup of tea color more than 200 yuan #and other topics directly rushed to the hot search list.

This time, Shenzhen Chayan Yuese opened two stores, located on the negative first floor and the third floor of Shenzhen Wenheyou respectively. Chayan Yuese said that the store will be opened in Shenzhen to support the good brother "Wenheyou" in Changsha. The form of opening the store is mainly flash store (Baidu encyclopedia explanation: flash store refers to setting up temporary shops in commercially developed areas for retailers to promote their brands in a relatively short time). The business hours are three months. (For details, see this article: Official announcement!) Tea is coming to Shenzhen!

As a tea color with its own online fame attribute, the opening day is also a hot queue, according to Chengdu Business Daily: the number of tea color queues has reached 30,000 tables.

However, the magic is, in the day before the opening, many online shopping platforms have appeared tea color happy queuing business, on the idle fish platform, Shenzhen tea color happy queuing costs as high as more than 200 yuan.

In addition, Sina Shenzhen reported: Enter Shenzhen tea color on an App, related products line up the full screen; hanging prices range from 2 yuan to 200 yuan. One of the commodity interfaces shows detailed charging details: the queue will start at 4 a.m., if you are sure to buy, you need to deposit first to confirm receipt, queuing fee 31 yuan per hour. Delivery costs range from $100 to $200. If the queue lasts for two hours, the waiting fee will exceed $60.

Because the business is too hot, Tea Yan in front of the queue also attracted "Shenzhen traffic police", Shenzhen traffic police for this blog remind everyone: "Shenzhen Wenhe friends around the flow of people, Traffic flow has gradually increased, Queue of citizens endless stream, No parking space, Suggest citizens friends can choose green travel."

However, for the above news, today at 17:49 tea Yan Yue color released official micro bo said: "misunderstanding misunderstanding, is Shenzhen Wenhe friends table number row to this number, not us." Line up 3w, this hat is too big for a cup of milk tea, let alone us, and now they have lined up to more than 6w tables, the weather is hot, everyone take precautions against the epidemic, cross the peak to Shenzhen Wenhe friends play ~ we continue to do our green leaf duty, cheer for Shenzhen Wenhe friends!"

As the top flow "star" in the tea industry, tea color is not just a cup of drink in Changsha people's eyes. Tea color can be said to be the landmark of Changsha.

Because only in Changsha before this place can drink tea Yan, so it is also called "regional rare goods" by people all over the world.

In December last year, when Chayan walked out of Changsha for the first time and set the site in Wuhan Tiandi, it was also immediately on the top of the hot search list as soon as it opened. Many media field reports also said: Tea Yan Yue color Wuhan store queue is extremely hot, there are consumers on the scene a day in advance overnight queue 8 hours to buy a cup of milk tea, in the process of queuing, but also from time to time someone tried to squeeze into the team five, thus causing queuing controversy, and the most terrible is, there are scalpers speculation price to 150 yuan a cup also consumers buy! (Really crazy!

In addition, due to the queue crowd is too dense, the store also from time to time placed queuing time signs, and also triggered "tea color happy hire people to fill the field" message, so that tea face had to call the police urgently to clarify.

Wuhan Tiandi new store opening day

Tea color is Changsha local well-known milk tea brand, as a "regional rare goods" online red shop, whether Wuhan store or Shenzhen store, tea color stores are very popular, that let the people of the country crazy tea color what is extraordinary?

Tea Yan Yue Se was founded in 2013. Since it has always insisted on not opening stores or franchised stores in cities other than Changsha, it has attracted many young people from all over the country to come to Changsha to taste it. Therefore, it has also become a "online celebrity" brand known to milk tea lovers all over the country. On January 18, 2020, Tea Yan Yue Se, which is only deeply rooted in Changsha's local market, released an official Weibo statement saying that it confirmed that it will open stores in cities other than Changsha in 2020. And said that "out of Changsha we will still adopt direct sales mode, do not join, do not act as an agent", the first stop for Wuhan, this Shenzhen is the second stop of tea color choice.

Tea Yanyue color to Chinese style as the theme, its products, decoration, surrounding are with a strong "Chinese style", now can develop so fast, inseparable from the unique cultural attribute positioning and unique product design, these are tea Yanyue color own brand to shape the "brand symbol", plus very grounded public number and micro bo personality writing, so that tea Yanyue color harvest a lot of consumer stickiness.

As of December 2020, Tea Yanyue has opened more than 290 direct-sale stores locally in Changsha.

Finally,

Consumers are really crazy for a cup of tea, so--

Is it really worth waiting in line for a cup of milk tea?

Let's spend rationally, haha ~

* Photo source: Tea Yan Yue Se Weibo Network