How about Ruixing Coffee Black Cup·SOE Yunnan Red Honey Series listed in 4000 stores?

On April 25th, "Luckin Coffee" launched the "small Black Cup SOE Yunnan Red Honey Series", which is another boutique coffee production after Luckin Coffee launched the high-end product line "small Black Cup SOE Yega Xuefei".

"Little Black Cup" as Luckin Coffee's high-end product line, "small Black Cup SOE Yunnan Red Honey Series" has a new scale of 4000 stores.

It is understood that the "small Black Cup SOE Yunnan Red Honey Series" series includes three products: Yunnan Red Honey American style, Yunnan Red Honey Latte and Yunnan Red Honey Australia Ruibai.

The price of the product is 29035 yuan per cup, and the actual discounted price is 17021 yuan per cup.

In fact, as early as last year, after Luckin Coffee launched the SOE Yejiaxuefei "Little Black Cup" series, it quickly won a lot of praise in Beijing, Shanghai, Guangzhou and Shenzhen, so how did Luckin Coffee's small Black Cup SOE Yunnan Red Honey series perform this time?

According to reports, Luckin Coffee purchased 1000 tons of Yunnan boutique coffee beans in the latest production season, and the SOE Yunnan Red Honey series reached a new height in coffee quality, such as Luckin Coffee selected ripe fresh fruits from Baoshan and Pu'er in Yunnan, more than 1300 meters above sea level, and the SCA professional team controlled the evaluation throughout the process, and obtained the boutique certification with a comprehensive score of 80 +.

In the way of treatment, Luckin Coffee adopted the "Ruixing double anaerobic red honey treatment method". According to the characteristics of Yunnan coffee and inspired by the fermentation of red wine, Luckin Coffee provided three kinds of products.

According to Luckin Coffee's official Wechat account, the front part of the American entrance of Yunnan Hongmi is fruit flavor, with slightly sour grapes, the middle is cinnamon aroma and roasted nut sweetness, and the end is intertwined with the sweet and dark chocolate flavor of fruit preserves. the overall taste is clean and rich.

The entrance of Yunnan Hongmi latte shows obvious chocolate flavor, coruscating nutty and fruit aromas, with sweet toffee, rich overall layering and long-lasting finish.

Yunnan Hongmi ao Ruibai uses Ristretto refined coffee technology, with delicate milk coffee ratio, the imported roasted hazelnut aroma with a slight sweetness, the overall flavor is balanced and mellow, with a long aftertaste.

On November 30th last year, Luckin Coffee launched the high-end product "Little Blue Cup" into "Little Black Cup". Lucky "Little Black Cup" has become the focus of everyone's attention. now the launch of Lucky small Black Cup SOE Yunnan Red Honey Series products has further enriched the taste of Ruixing SOE limited series. On the one hand, enrich the small black cup product family at the same time. Further promote Ruixing boutique coffee strategy, on the other hand, it also brings consumers authentic Yunnan flavor boutique coffee with higher performance-to-price ratio and easier to drink.

Lucky said that this move will enable more consumers to understand and taste China's local boutique coffee, hoping to let the world know more about Yunnan coffee in the near future.

* Image source: Internet

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