China's "northernmost" Starbucks store Hulunbuir Starbucks store Star Frappuccino is good
Starbucks has welcomed the "northernmost" store in China, the Hulunbuir Starbucks store, Starbucks announced on its official Weibo on June 18.
According to Starbucks, China's "northernmost" Starbucks store is located in Ishidan Shopping Mall, Hailar District, Hulunbuir City, Inner Mongolia, which is only 110 kilometers away from the nearest Sino-Russian border. This store is currently Starbucks'"northernmost" store in China.
As we all know, Starbucks is best at integrating local customs and customs in store design. Because Starbucks is very good at adapting measures to local conditions and paying attention to combining its own attributes, thus forming a unique Starbucks culture, the storefront designs of most Starbucks stores also have local characteristics.
The same is true of the design of the "northernmost" Starbucks store in China.
Looking at the Starbucks LOGO from the appearance of the picture, it is not difficult to find that Starbucks combines the local characteristics of Hulunbuir with the coffee culture, adding a Mongolian logo in front of the classic Starbucks mermaid LOGO.
In the overall layout of the store, the store uses local regional characteristics. For example, elements such as prairies and mountains and rivers are used as decorative backgrounds to form a shape similar to that of a Starbucks double-tailed mermaid. Grassland green is also used as a hue.
In the bar design of Starbucks stores, the designer integrates the local grassland culture into the overall design. According to reports, the design and modeling of the bar is inspired by the local yurt, the bar structure is mainly curved lines, but also uses a green tone.
In terms of products, Starbucks Hulunbuir store has set up a professional hand-flushing bar, and customers can choose one of their favorite coffee beans, which can be brewed with two different coffee utensils: classic hand-brewing or elegant hand-brewing.
In addition, in addition to hand-brewed coffee, there are also Starbucks classic Frappuccino drinks to choose from. Although the lowest temperature in the local climate is more than 40 degrees below zero, people still like to drink ice drinks in winter in Hulunbuir, so Starbucks' cappuccino products have become one of the most popular drinks in its stores.
In addition, due to the regional climate, Starbucks provides heating at the store from September 15 to May 15 of the following year, which is said to be the longest heating season in the country.
According to the data, the Hulunbuir Prairie is one of the four grasslands in the world and has the reputation of "the most beautiful Garden Pure Land in the world".
This time, Starbucks is expanding its stores northward, which also means that Starbucks is gradually expanding its stores around the world.
Since 1999, when Chinese mainland officially entered the market and opened its first store in Beijing, Starbucks now has 32943 stores worldwide.
According to previous results, the number of Starbucks stores in China increased from less than 350 in the first decade to 700in 2013, 1017 in 2014, 1367 in 2015, 1811 in 2016 and 2382 in 2017.
According to the latest Starbucks earnings report, Starbucks, the world's largest coffee chain, released its results for the second quarter of fiscal year 2021 ended March 28, 2021.
Among them, in terms of the number of stores, Starbucks had 32943 stores worldwide by the end of the second quarter, compared with 15288 in the United States and 4973 in China, according to financial data. "this is equivalent to a 14% increase in the number of net new stores in the past 12 months," said Kevin Johnson, chief executive of Starbucks.
It is worth mentioning that on April 27th, Starbucks achieved its promised goal of opening 5000 stores in China in 2021.
According to statistics, the financial report shows that the number of Starbucks stores has increased by more than 700 this year, compared with 4292 in 2020.
Finally, for longer-term plans to open stores, Starbucks expects to have 55000 stores by 2030.
* Image source: Internet
For more information about coffee beans, please follow the coffee workshop (Wechat official account cafe_style)
For professional coffee knowledge exchange, please add Wechat account kaixinguoguo0925.
- Prev
Colombian coffee prices rise due to tight supply of Colombian caffeine
Professional coffee knowledge exchange more coffee bean information please follow coffee workshop (Wechat official account cafe_style) since the outbreak of COVID-19 at the end of 2019, coffee prices in Colombia have taken people by surprise. In March 2020, international oil prices suddenly plummeted, and the Colombian peso depreciated by nearly 25% against the dollar. Since coffee beans are usually traded in US dollars in the international market
- Next
Coffee giant JDE Peet's to acquire Australian boutique coffee brand Campos
On June 16th, it was announced that coffee giant JDE Peets will buy an Australian coffee brand. According to reports, the coffee brand to be acquired by coffee giant JDE Peets is Australian boutique coffee brand Campos. According to public data, the boutique coffee brand Campos, which was founded in 2002, is one of the leaders of Australian boutique coffee.
Related
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?
- Do I have to steam my hand-brewed coffee? What is the function of drip coffee steaming? What is the purpose of steaming hand-brewed coffee? Can I make coffee by hand without steaming it?
- Is SOE a single origin coffee? What is the reason why SOE American style is too sour and SOE latte is too bitter?