China's "northernmost" Starbucks store Hulunbuir Starbucks store Star Frappuccino is good

Starbucks has welcomed the "northernmost" store in China, the Hulunbuir Starbucks store, Starbucks announced on its official Weibo on June 18.

According to Starbucks, China's "northernmost" Starbucks store is located in Ishidan Shopping Mall, Hailar District, Hulunbuir City, Inner Mongolia, which is only 110 kilometers away from the nearest Sino-Russian border. This store is currently Starbucks'"northernmost" store in China.

As we all know, Starbucks is best at integrating local customs and customs in store design. Because Starbucks is very good at adapting measures to local conditions and paying attention to combining its own attributes, thus forming a unique Starbucks culture, the storefront designs of most Starbucks stores also have local characteristics.

The same is true of the design of the "northernmost" Starbucks store in China.

Looking at the Starbucks LOGO from the appearance of the picture, it is not difficult to find that Starbucks combines the local characteristics of Hulunbuir with the coffee culture, adding a Mongolian logo in front of the classic Starbucks mermaid LOGO.

In the overall layout of the store, the store uses local regional characteristics. For example, elements such as prairies and mountains and rivers are used as decorative backgrounds to form a shape similar to that of a Starbucks double-tailed mermaid. Grassland green is also used as a hue.

In the bar design of Starbucks stores, the designer integrates the local grassland culture into the overall design. According to reports, the design and modeling of the bar is inspired by the local yurt, the bar structure is mainly curved lines, but also uses a green tone.

In terms of products, Starbucks Hulunbuir store has set up a professional hand-flushing bar, and customers can choose one of their favorite coffee beans, which can be brewed with two different coffee utensils: classic hand-brewing or elegant hand-brewing.

In addition, in addition to hand-brewed coffee, there are also Starbucks classic Frappuccino drinks to choose from. Although the lowest temperature in the local climate is more than 40 degrees below zero, people still like to drink ice drinks in winter in Hulunbuir, so Starbucks' cappuccino products have become one of the most popular drinks in its stores.

In addition, due to the regional climate, Starbucks provides heating at the store from September 15 to May 15 of the following year, which is said to be the longest heating season in the country.

According to the data, the Hulunbuir Prairie is one of the four grasslands in the world and has the reputation of "the most beautiful Garden Pure Land in the world".

This time, Starbucks is expanding its stores northward, which also means that Starbucks is gradually expanding its stores around the world.

Since 1999, when Chinese mainland officially entered the market and opened its first store in Beijing, Starbucks now has 32943 stores worldwide.

According to previous results, the number of Starbucks stores in China increased from less than 350 in the first decade to 700in 2013, 1017 in 2014, 1367 in 2015, 1811 in 2016 and 2382 in 2017.

According to the latest Starbucks earnings report, Starbucks, the world's largest coffee chain, released its results for the second quarter of fiscal year 2021 ended March 28, 2021.

Among them, in terms of the number of stores, Starbucks had 32943 stores worldwide by the end of the second quarter, compared with 15288 in the United States and 4973 in China, according to financial data. "this is equivalent to a 14% increase in the number of net new stores in the past 12 months," said Kevin Johnson, chief executive of Starbucks.

It is worth mentioning that on April 27th, Starbucks achieved its promised goal of opening 5000 stores in China in 2021.

According to statistics, the financial report shows that the number of Starbucks stores has increased by more than 700 this year, compared with 4292 in 2020.

Finally, for longer-term plans to open stores, Starbucks expects to have 55000 stores by 2030.

* Image source: Internet

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