Which taste of Luckin Coffee Rui Na Bing tastes good? Introduction of new products the shaping of Luckin Coffee's brand shape

Is Lucky's coffee the "coffee" we imagined? Come on, most of Lucky's coffee is creative coffee, or some drinks that don't contain caffeine at all. Although he is not the most classic coffee image in my impression. But lucky is currently the easiest coffee chain to be searched on Weibo.

Lucky, the myth of lightning expansion and listing, continues to issue scandals, financial fraud, short reports, and filing for bankruptcy, which has gone through several twists and turns. Ruixing will turn to the standard star Buck and switch to the business model. Bundled with the marketing strategy compared with Starbucks, through the accurate marketing of big data's accurate location to cover more customers with the fewest stores, the launch of official account Mini Program, various joint names work with young brands to create a young corporate image.

With the free gimmick to attract a large number of students and white-collar workers to drink coffee, when the successful endorsement of the red flow star led a wave of Luckin Coffee's sales.

In addition to these, repeat customers care more about the price and taste of the goods. The launch of new products with low price and high density is Luckin Coffee's advantage.

Cause a large number of people who want to taste fresh to buy and constantly increase the popularity compared with other chain brand products. However, there is a high praise, most of the new products will not step on mines, good-looking, delicious and creative.

There are already 11 new products in the raw coconut family.

In addition to the regular raw coconut latte, the recently launched Walden blue latte is also very popular. Coffee beans from different producing areas are also mixed with Yega, Yunnan raw coconut latte, and a variety of matcha and fruit-flavored coconuts. Recently, Ruinabing series also has new mango glutinous rice, litchi, red bayberry, avocado, papaya, matcha all arranged! Most of the products in the Renabing series are revelers for decaffeinated molecules. Desserts and snacks also continue to be new, the speed is frightening!

Coconut green iced cold coffee has also been blown up by netizens, which is cost-effective and tastes good. Popular users of all kinds of software on the Internet Mountain are starting to recommend this drink.