What are the Nongfu spring milk tea products? is the milk tea tasting good? is the price of milk tea expensive?

On the afternoon of October 12, Nongfu Spring, which sells water, posted a tweet on its official public account,"Your imagination of autumn, one bottle of milk tea missing," in which Nongfu Spring indicated that it had rearranged "milk tea."

Related news shows: Nongfu Spring launched a new "milk tea" series including jasmine, black tea and oolong three flavors, net content of 380 ml, and has been listed.

On the product, Nongfu Spring looks at "0 added milk powder". According to its public account,"0 added milk powder, milk source all comes from milk" is a big selling point of milk tea series products.

Nongfu Spring also explained this: "Milk tea is made from concentrated milk formed by pasteurization and membrane treatment dehydration of fresh milk, without adding milk powder." After concentration, the milk is frozen and stored in cold chain transportation."

Even the choice of tea is carefully selected.

Nongfu Spring selects three kinds of high-quality black tea/oolong tea/jasmine green tea from thousands of kinds of tea for raw leaf extraction. During the tea making process, 0 tea powder and 0 essence are added.

In terms of price, according to the pre-sale link released by the official store of Nongfu Spring Jingdong, Nongfu Spring "milk tea" series is 15 bottles of 135 yuan.

In general, according to Nongfu Spring, the milk tea series uses a low-sugar formula, i.e. 0 trans fatty acids, 0 added vegetable fat powder, 0 added preservatives.

Write here, need to mention one point is: we mentioned at the beginning of Nongfu Spring to re-layout "play milk tea", the reason is "re", because as early as the end of 2013, Nongfu Spring launched the "play milk tea" series, this play milk tea appearance similar to the tumbler, the main tea flavor, capacity is 320g, but it is understood that this product after listing did not get the market consumer's wide recognition, finally this product is gone.

Now eight years later, Nongfu Spring re-layout milk tea, industry personage pointed out: Perhaps bottled milk tea has become a new tuyere.

A previous "2020 New Tea White Paper" report shows that the size of China's milk tea market has reached 100 billion yuan.

In the form of milk tea category, there are three main forms of milk tea in the milk tea market at present, including street milk tea, brewed milk tea and ready-to-drink milk tea.

Among them, the consumption of street drinking milk tea market is the hottest; the brewed milk tea is unique in fragrance, and the common brands of instant drinking milk tea include Wahaha, Yili and other milk beverage brands, but the final market pattern has not yet been formed.

At present, emerging Internet brands such as Yuanqi Forest and Hankou No.2 Factory have also launched the product line of bottled ready-to-drink milk tea. Nongfu Spring may also be interested in the fresh air outlet of bottled milk tea aimed at young consumers with high demand.

Finally, we'll see if consumers are willing to buy it.

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