Morning C Night A What is Terrier Coffee Brand M Stand Launches Five Day Coffee Night Wine Theme Stores

"sighing coffee during the day and tasting wine at night" has become a happy guide for young people nowadays.

On Oct. 8, a "early C and late A" Weibo post rushed to the top of Weibo's most popular search.

Originally, this Weibo post was a hot search for popular science about skin care, but the discussion direction and topic of netizens finally shifted the painting style of the topic to "day curry and night wine".

As shown in the picture, "the Internet redefined # morning C and evening A # actually means that coffee coffee is needed to start a day of study and work in the morning, and wine alcohol is needed in the evening to end hard work and tiring study."

"sigh coffee during the day, wine tasting at night" has become a popular in the market, and new coffee brand players are also laying out the "day and night wine" new business type track one after another.

Yesterday, coffee brand "M Stand" posted a tweet of "early C and late A, Happiness needs White and Black | M Tasty". According to the article, M Stand has launched five M Stand day and night wine-themed stores in Shanghai, Shenzhen and Ningbo.

On September 3 this year, coffee brand "Seesaw" launched the first concept store of "day and night wine", which attracted everyone's attention.

The new concept store, known as Good Idea Hub (Imagination Center), is located on Tongren Road, Jing'an District, Shanghai.

Since its establishment, Seesaw has been well known for selling boutique coffee. Strictly speaking, the launch of wine products in the cafe should be Seesaw's new business type. The business model extends from day coffee to night drinks, which also means that Seesaw starts to create full-time and richer scene experiences for young people. So why is the business model of "day curry and night wine" becoming more and more popular? In February this year, we hid a bistro in the "Why Cafe"? It is mentioned in the article that restaurants with cafes and taverns are becoming more and more popular with the market and young people. It is mentioned that whether it is the coffee industry or the tea industry, the three main reasons why they choose to layout the "bistro" business are: the expansion of product categories; the addition of consumer scenarios; and the addition of new user groups. Nowadays, the layout of many boutique coffee brands, "day and night wine," new business type has no more than his eye on the broad profit space of the wine market, and the popularity of "early C and late A" also reveals to everyone: in addition to coffee drinks during the day, alcohol is an indispensable part of the nightlife of young people. In fact, the so-called "day and night wine" refers to selling coffee during the day and alcohol at night, and the business of selling "wine" in cafes has long existed. In 2016, Starbucks opened alcoholic beverages in some stores in the United States, but there was no bar experience area at that time, until it opened a flagship store in Beijing in 2018, followed by a number of alcoholic coffee drinks. The introduction of a bar in the cafe extends the night experience of the third space for Starbucks, which is also the first time Starbucks has introduced a full bar experience in China. Starbucks has accelerated its "Bar Mixato" business since then. Earlier this year, Starbucks also opened its eighth winery in Xintiandi in Shanghai, which is still expanding across the country.

In addition, the wine market has a huge space for development, in addition to the layout of wine products in cafes, many coffee brands have also made a fuss on "wine" products. For example, a mini cafe in Hangzhou has created a Maotai latte.

In July last year, Shanghai Yingji Coffee also launched a popular Maotai Coffee when Tmall's ideal Life Cafe opened.

According to the current trend, it is not difficult to predict that there may be more new players on the coffee track to join the "wine" business. Last. We might as well make a bold guess: there may be a large number of pubs in the coffee industry in the future! Of course! This is just a guess, and the final answer still needs more time to provide verification. * Photo Source: for more information about coffee beans on the Internet, please follow the coffee workshop (Wechat official account cafe_style) for professional coffee knowledge exchange. Please add Wechat account kaixinguoguo0925.

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