Japanese champion barista [REC COFFEE] Coffee will open two stores in Taiwan!

A new store will be opened in just half a year! [REC COFFEE], from Fukuoka, Japan, opened its first overseas branch in Taiwan in the spring of 2021. It is popular with young people because of its literary and artistic style, and now it will open a second store in Beitun District, Taichung.

I believe that many mainland friends do not know much about [REC COFFEE]. Here is a brief popular science for you. [REC COFFEE] was founded by Iwase Yukazu Iwase and Osamu Kitazoe in Fukuoka, Japan. In 2008, [REC COFFEE] was originally a humble mobile coffee car, but it gradually gained local popularity because of its attention to the quality of coffee, and has opened many physical stores one after another. Now it has six stores in Fukuoka, one in Tokyo and one in Taiwan.

[REC COFFEE] one of the founders, Yuwa Iwase, has a history to be reckoned with. he has won many awards in coffee competitions, such as winning the Japanese barista contest (JBC) in 2014 and 2015 and the runner-up in the World barista Competition (WBC). The birth of [REC COFFEE] has created an unforgettable impression of coffee for many people. It has always been aimed at "providing a touching coffee experience". All coffee sold in Japanese stores is made from self-baked coffee beans and insists on not selling products that have been roasted for more than seven days. In addition, there is a special area for coffee beans to taste and drink, allowing customers to choose after trying a variety of options before ordering.

Before the opening of the No.1 store in Taiwan, Bei Tian Xiu, one of the founders, flew to Taiwan from Japan to prepare, insisting that every link and service should be the same as in the Japanese store, so that customers could enjoy the Japanese coffee experience without having to fly. The design and decoration is also the choice of Japanese store style. Because of the epidemic, traveling abroad has become an extravagant hope. The presence of well-known Japanese shops in Taiwan will often have an explosive effect, so the opening of No.2 store is also reasonable.

Public data show that [REC COFFEE] Taiwan's second store will be located in Taichung's burgeoning Chongde business district. In the space design, it still continues the design elements of the flagship store: the classic LOGO brand logo on the wooden wall and bar. Wood and clear water models are mostly used in the interior space, which fully integrates the Japanese Zen style with the local cultural style of Taiwan.

According to the official website of [REC COFFEE], [REC COFFEE] Taiwan's No.2 store will usher in a grand opening in early December 2021. The address of the new store is located at No. 32, No. 1 Xiangping East Road, Beitun District, Taichung City. The business hours are: 10: 00am, 18pm. The store has a total of 46 seats.

Based on the "from seed to cup" concept of boutique coffee, REC COFFEE bears the responsibility of "spreading coffee" as the ultimate provider of coffee.

It is because of such ingenuity that [REC COFFEE] has gone from a small mobile coffee car to the opening of a roadside store in 2008 to several branches in 2021. Throughout the current China, the potential of the coffee market is infinite, but the proportion of coffee shops that really achieve high standards and strict requirements is still relatively small. Finally, I hope that China's coffee will be better and better in the future.

Photo Source: Internet [REC COFFEE] official website